Their new relationship follows the success of last years initiative
WildWash has announced the launch of its new annual charity partnership, this time supporting Nowzad through sales of their WildWash 2-in-1 Charity Dog Shampoo & Conditioner. The initiative follows the success of last year’s collaboration with All Dogs Matter, which received a highly positive response from customers, groomers, and the wider pet-loving community.
The WildWash annual charity programme was created to support meaningful causes within the animal welfare sector. After a successful first year with All Dogs Matter — an organisation dedicated to rescuing and rehoming abandoned dogs across the UK — WildWash is expanding its impact to help more dogs in need, both locally and internationally.
For 2025–2026, WildWash is supporting Nowzad, a charity founded by former Royal Marine Pen Farthing. Nowzad rescues and reunites animals affected by war and conflict, providing urgent care, shelter, veterinary support, and safe relocation for dogs, cats, and other animals in regions such as Afghanistan and Ukraine. The organisation’s mission aligns with WildWash’s values of kindness, bravery, and dedication.