Yorkshire pet food manufacturer supports retailers with reduced trade orders


Luxury pet food manufacturer The Innocent Pet is supporting its retail customers across the UK by offering reduced trade orders throughout the latest lockdown.

The campaign has been put in place to provide flexibility to specialist pet stores who face uncertainty following retail restrictions in response to the pandemic.

The company’s founder, Chloe Heaton commented: “We understand that it’s difficult for everyone at the minute. While pet shops can remain open, it is not easy for shop owners to predict footfall. We offered the same scheme in the November lockdown which was hugely welcomed and took the strain off small businesses having to place larger orders in challenging circumstances.”

Wetherby based doggy day care business Woofer’s Courtyard is one of the retailers that has taken advantage of the reduced order size on offer from The Innocent Pet. Owner, Ella Holden explains: “It’s a huge help to place smaller orders because it means we can offer customers new products without committing too much cash. Predicting sales during lockdown is impossible because we don’t know how many dogs will be coming into day care, as some owners might move to working from home with new lockdown rules.

The Yorkshire-based manufacturer has remained open throughout the pandemic, listed as an essential business in supplying pet retailers and directly to customers online through their website. It has experienced a significant increase in demand for their award-winning air-dried food and despite the pandemic, have not suffered any delays to orders being dispatched.

The family-run manufacturer specialises in producing grain-free, air-dried food, and treat products for dogs and cats. Everything is handmade in Yorkshire using British ingredients and their bespoke air-drying system.

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