Zoflora, the UK’s leading disinfectant brand is set to launch ‘We’re All One Big Beautiful Home’, a heavy-weight, feel good campaign, premiering on the weekend of May 30 and airing with primetime 60 second slots across ITV.
The creative and strategy for this fully integrated, emotively-charged campaign, was developed and produced by Quiet Storm in response to insight showing the rise in the priority of home hygiene, as we strike to keep our environments safe for our loved ones.
Alongside everyday household cleaning, many have adopted curious new routines of disinfecting the things we touch regularly or bring into our homes from outside such as, keys, food packaging, door handles and light switches. The campaign celebrates our common cleaning habits and the sense of support, community and togetherness brought about by the recent pandemic. The creative also highlights some of the comedic everyday situations experienced when our homes quickly became a primary location for work, education and online socialising.
Sarah Fozzard, head of home hygiene at Zoflora explains: “We are excited to showcase how Zoflora is helping to keep Britain protected, connected and uplifted as we all go through these unprecedented times. The nation is in love with cleaning, and Zoflora can offer users a hygienic and welcoming space for all of us, where we can feel safe and comfortable. This is Britain now, one big beautiful home at its best, pulling together and helping each other.
“We are keen to harness our brand equity and much-loved heritage to recognise and celebrate this coming together - for us all to feel proud of how we are protecting and inspiring each other, finding joy in the little things and each other’s company. We are also celebrating those that are keeping us going in this period, including healthcare workers, farmers, delivery drivers and our own production team in Huddersfield who have worked tirelessly to keep our products in good supply.”
Sarah continues: “Using actual content supplied by real people in everyday homes and workplaces, we will show an authentic view into Britain today, demonstrating Zoflora’s important role in keeping homes protected and energised with our beautiful fragrances.” Behavioural planning agency Total Media, will bring the creative direction to life, using behavioural insight to reach Zoflora’s target audiences with TV, radio and publisher activity. By launching with longer length TVC and content led formats — handpicked for maximum impact - the agency will initially educate the audience, positioning Zoflora as a helpful and supportive brand that is there for customers during the current crisis.
Digital will target the core audiences, reaching them at times when their mood is elevated via sentiment targeting, reinforcing the positive association with Zoflora at this time. Total Media is supporting Zoflora with programmatic activity to drive reach amongst audiences and beyond, imperative for driving awareness of the messaging, and will combine this with Spotify and Teads activity, enabling the brand to build on the frequency of TV and radio ads in contextually relevant and positive environments.
Digital will target the core audiences, reaching them at times when their mood is elevated via sentiment targeting, reinforcing the positive association with Zoflora at this time. Total Media is supporting Zoflora with programmatic activity to drive reach amongst audiences and beyond, imperative for driving awareness of the messaging, and will combine this with Spotify and Teads activity, enabling the brand to build on the frequency of TV and radio ads in contextually relevant and positive environments.
You can access the video here: https://vimeo.com/422975315
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