Award-winning ice cream manufacturer Marshfield Farm Ice Cream are proud to announce a new product now available in their dog-friendly ice cream range – Scoop’s Mint flavoured Ice Cream for Dogs.
Scoop’s Ice Cream for Dogs new product launch.
Scoop’s Ice Cream for Dogs is a complementary feed designed as an occasional ice cream treat for dogs. Made to a dog-friendly recipe, Scoop’s Ice Cream is now available in two tail-wagging worthy flavours: Vanilla, with added Joint Aid for DogsTM, and a new Mint flavour, with added Odour Aid for DogsTM from GWF Nutrition.
New to 2022, Scoop’s new mint flavoured ice cream is made with added Odour Aid for DogsTM from industry leading, pet supplement specialists GWF Nutrition. This is a natural breath freshener with chlorophyll and omega 3 that helps to fight nasty bacteria in the mouth and gut. The flavour was initially launched at Crufts 2022 to great success!
Dawn Hawking, joint owner at Marshfield Farm Ice Cream, says: “Scoop is our family farm dog who is always at our side - quite literally, she’s a bit of a shadow on the farm! In 2018, we flouted the idea of making a dog-friendly ice cream for Scoop, thinking it would be popular at our summer parlour. Fast forward a few years and Scoop’s dog ice cream is one of our biggest selling ice cream flavours – including our ‘human’ Marshfield Farm flavours – with over one million tubs made since we first launched!”
“Just like the classic Vanilla Scoop’s, we’ve made sure our dog-friendly ice cream is not only tasty for four-legged friends, but it also has the added bonus of additional pet food supplements. The tongue-in-cheek mix-up with our best-selling Mint Choc Chip flavour was a no-brainer for NPD when we learnt of GWF Nutrition’s Odour Aid. Talk about minty fresh breath!”
“Our expansion into a new mint flavour dog ice cream has been welcomed by trade who see great success with our dog ice cream being sold at hundreds of pet stores, shops, cafes, parks, walks and even a handful of dog hotels! In fact, in January 2022 we were voted “Best Ice Cream Brand” by the readers of Fine Food Digest in the Best Brands Award, and it was noted that the ‘the producer’s mini-tubs range as the big hit with customers, while another even nominated its Scoop’s Ice Cream for Dogs!’”
Simon Vowles, Director at GWF Nutrition, says: “After the success of the famous Vanilla Scoop’s Ice Cream, we are so pleased to be working with our friends at Marshfield Farm again on this exciting new flavour. Thanks to the fresh breath benefits and detoxifying properties of Odour Aid it was the perfect partner for the delicious new Scoop’s Mint ice cream. It certainly went down well with the crowds at Crufts - we think it’s going to be another firm favourite.”
Scoop’s Ice Cream for Dogs is available to buy in 125ml tubs for national trade and DTC home delivery (trade cases of 24 with national wholesale distribution, freezers deals and point of sale available).
Find out more online: www.marshfield-icecream.co.uk