Rabbit Awareness Week is celebrating its 20th year. For 2026, the focus is on helping rabbit owners choose healthier, more natural diets that support the overall health and wellbeing of their pets.
Rabbit Awareness Week (RAW) – the biggest rabbit welfare event of the year – has been raising awareness about the correct way to care for pet rabbits for 20 years. This annual bunny bonanza brings together pet nutrition experts, veterinary professionals, pet retailers, animal charities, and rabbit owners to champion better understanding and care of all pet rabbits – and it’s made a real difference.
“While rabbit welfare has improved significantly over the last two decades, diet remains one of the most common areas of misunderstanding among owners. Rabbits have very specific nutritional needs, and getting this right is fundamental to their overall health and wellbeing,” says Dr Suzanne Moyes, Deputy Managing Director and in-house vet at Burgess Pet Care. “Through this year’s campaign, we want to simplify what ‘good’ looks like, to help owners build healthier, more natural diets that support everything from dental health to digestion and behaviour.”
Make rabbit nutrition the big talking point in your store this June!
- This year’s RAW runs from 22-26 June 2026.
- The theme – Feeding Bunnies Better – focuses on rabbit nutrition, providing clear, practical guidance on what a healthy rabbit diet looks like.
- The aim is to help owners give their rabbits the nutrition they deserve, which supports their pets’ overall happiness, wellbeing and health.
- For retailers, it’s a great opportunity to create a bunny-focused buzz in-store and boost sales of Burgess Excel products – from trusted rabbit staples such as Excel Adult Rabbit Nuggets with Mint and Excel Long Stem Timothy Feeding Hay to limited edition Burgess Excel Sunshine Snacks, which are perfect as an impulse buy to drive seasonal sales.
- RAW Pack Download | Rabbit Awareness Week , which include everything you need to make a splash in-store – from eye-catching posters to bunting to drape across displays, and a window sticker to show your shop supports RAW.
- The easiest way to ensure rabbits get the high-fibre, balanced nutrition they need is by following the vet-recommended Burgess Excel 5-step Feeding Plan:
1. Excel Feeding Hay (which should make up 85-90% of their daily diet)
2. Excel Nuggets
3. Excel Nature Snacks
4. Fresh greens
5. Fresh water.
Retailers play a vital role
“Rabbit Awareness Week has become a trusted and influential campaign over the past 20 years, and we’re incredibly proud of the role it has played in improving rabbit welfare across the UK,” adds Annabel Coleman, Burgess Excel Senior Brand Manager. “Retailers play a vital role in helping owners make better choices in encouraging a hay-first, high-fibre diet.”
Led by Burgess Pet Care, Rabbit Awareness Week is delivered by a coalition of welfare organisations and industry experts, including Rabbit Welfare Association and Fund, Blue Cross, Woodgreen, Raystede Centre for Animal Welfare and the RSPCA. It is endorsed by the British Veterinary Association and the British Small Animal Veterinary Association.