Eco Brand of the Year

Eco-conscious dog poo bag brand, DIRTBAG's Compostable Pet Poo Bags, have been named Eco Brand of the Year

DIRTBAG comments:

Winning Eco Brand of the Year means a huge amount to us, especially because it was voted for by the people who matter most, pet retailers and industry professionals.

This particular award recognises the growing demand for sustainable pet products that combine strong branding, practical performance and genuine environmental values.

DIRTBAG was created with one simple aim: to offer genuinely eco-conscious pet poo bags without compromising on quality, practicality or price. As dog owners ourselves, we wanted to challenge the idea that environmentally friendlier products had to feel flimsy, overcomplicated or inaccessible.

We know dog owners use poo bags every single day, so even small changes can have a significant impact over time. That’s why we focused on creating strong, reliable bags while also making sustainability central to the brand. Alongside performance, we wanted DIRTBAG to feel approachable, honest and a little bit fun too, because pet products shouldn’t have to be dull to be responsible.

Winning this award is particularly rewarding because it reflects the growing demand from both retailers and customers for products with genuine environmental consideration behind them. Independent pet retailers are often at the forefront of that shift, and we’re incredibly grateful for the support we’ve received from stores across the UK.

Working closely with independent retailers has always been important to us. As a small family-run business, we understand the value of good relationships, reliable service and products that sell. We aim to support our stockists with eye-catching branding, strong margins, social media support and a product that customers come back for.

Alongside the product itself, we’re always looking for ways to help retailers create excitement around the brand. Our new “Winning Tickets” promotion adds a fun surprise element for customers while helping generate engagement and repeat purchases in-store.

DIRTBAG also reflects wider values that are important to our business. Alongside creating eco-conscious products, we’re proud to support small grassroots conservation projects through our wider company charity work, including turtle conservation initiatives with Jakarta Animal Aid Network. As a small family-run business ourselves, supporting smaller organisations doing meaningful work feels especially important to us.

For retailers who don’t currently stock DIRTBAG, we’d simply say this: eco-friendly products are no longer a niche category. Customers actively look for them, but they still expect quality, value and convenience. DIRTBAG delivers all three, while also giving retailers a product with strong branding and a clear story behind it.

We’re incredibly proud of how far DIRTBAG has come, and this award feels like a real milestone for the brand. Thank you to everyone who voted for us and continues to support what we do.