Pet Product Marketing’s Retailer Recommended Awards celebrate the very best products, brands and people in the pet industry, as chosen by the valued independent retailers that help keep our thriving sector moving forward.
The Retailer Recommended Awards cover every type of pet that an independent retailer typically caters to, shining a spotlight on both exciting new brands making their mark and the established best-sellers that have become trusted favourites among retailers and pet owners alike.
What makes the awards particularly special is that they are voted for by retailers themselves… the businesses that interact with customers every day and understand first-hand which products consistently deliver quality, innovation and value. Their insight provides a unique snapshot of the products and brands that are performing strongly across the independent pet trade.
Whether you’re looking to expand your current ranges, discover emerging products, or gain reassurance that you’re stocking some of the industry’s most trusted names, this year’s winners’ list offers a valuable guide to the brands and products that retailers believe are leading the way in 2026.
Congratulations to every winner across all categories on their well-deserved success. Read on to find out more about each category winner and discover the products and brands that impressed retailers the most...
Winners
Manufacturer of the Year: Supreme Petfoods
Wholesaler of the Year: Pedigree Wholesale
Wet Dog Food of the Year: Forthglade Natural Grain-Free Wet Dog Food
Dry Dog Food of the Year: Arden Grange VetCare
Dog Treat of the Year: WHIMZEES Toothbrush
Cat Treat of the Year: Catit Creamy
Cat Litter of the Year: Breeder’s Choice Paper Cat Litter
Cat Accessory of the Year: Rosewood Naturals Catnip Ball
Worming Treatment of the Year: Drontal Tasty Bone Dog Wormer
Reptile Product of the Year: ProRep Vivariums
Small Animal Product of the Year: Selective Range
Wild Animal Product of the Year: Brambles
Raw Dog Food of the Year: Nutriment Complete Recipe Raw Dog Food
Eco Brand of the Year: DIRTBAG Compostable Pet Poo Bags
Product Innovation of the Year: Wellness CORE Puppy Ocean
Must Stock Product of the Year: Pawtential Collagen Chews
Grooming Product of the Year: TRIXIE Bathrobe for dogs
Dog Accessory of the Year: Pet Remedy Boredom Buster Foraging Kit
Cat Food of the Year: Canagan Cat Wet Food Tins
Pet Wellbeing Product of the Year: Bugalugs Pet Care Pre, Post & Probiotic Grooming Range
Flea Treatment of the Year: Indorex Defence Household Flea Spray
Bird Product of the Year: Happy Pet Bird Sand
Aquatic Product of the Year: King British Fish Flakes
Emerging Brand of the Year: Waita Pets
Shopfitting/POS of the Year: Happy Pet Tabby Patch Cat FSD
Sales Rep of the Year: Shaunie Blore (TRIXIE)
