Cat Treat of the Year

For the second year running, Hagen's Catit Creamy has been named Cat Treat of the Year, and with over 4.6 million tubes sold in the UK in 2025, it’s easy to see why

Hagen comments:

Since its founding by Rolf C Hagen in 1955, Hagen has evolved into the world’s largest privately owned, multi-national pet products manufacturer and distributor. What began with a simple passion for pets has grown into a global business built on care, compassion and a deep respect for the animals we serve. At our core, we believe pets give so much to our lives, and every product we create should help return the favour.

With operations spanning more than 60 countries and a portfolio of trusted, globally recognised brands, Hagen continues to push forward through innovation, quality and expertise. We focus on developing thoughtful, progressive solutions that reflect the changing needs of today’s pet owners, always grounded in science, insight and a genuine understanding of the human–animal bond.

Recognition from independent pet retailers means a great deal to us. These are the people working at the sharp end of the industry, engaging with customers daily and understanding what truly resonates on the shop floor. To be voted for at this year’s Retailer Recommended Awards is a privilege, and we’d like to sincerely thank everyone who supported Hagen. It’s endorsements like these that remind us why we do what we do.

Cat Treat of the Year – Catit Creamy

Made from 100% natural ingredients with real meat as the primary ingredient, Creamy is free from grain, soy, by-products and artificial additives. Its high moisture content makes it a naturally hydrating snack, while added taurine supports heart function, digestion and immune health. It’s a treat owners can feel genuinely good about giving.

Creamy’s versatility also makes it a strong performer for retailers. Cats love it straight from the tube, on a dish, as a food topper, or frozen into an ice pop, driving repeat purchase across a range of pack sizes from four-packs through to 80s.

There’s plenty more to come, too. We’re expanding the Creamy family with new textures, flavours and formats, including dedicated Kitten and Senior formulations as well as an exciting new dual-textured treat. To help independent retailers showcase the growing range, we’ll also be providing a dedicated free-standing display unit designed specifically for independent pet stores.

Our award-winning lines are just a snapshot of what Hagen has to offer. We remain focused on advancing pet care through innovation, education and genuine partnership, and we’re always keen to work with new stockists who share that same commitment.

Retailer support

At Hagen, we believe strong products deserve strong support. That’s why we back our retail partners with a comprehensive package of trade resources, both online and in-store. Our team works closely with stockists to deliver custom solutions, campaign-ready content, and product education tools that make a real difference on the shop floor and beyond. We’re here to help you create impact, inspire customers, and maximise every opportunity.