Pawtential was created to give retailers a high-impact, commercially strong product, and it’s great to know that it has truly resonated with customers and consumers. A worthy winner of Must Stock Product of the Year
Pawtential comments:
It’s such an honour to receive recognition directly from independent retailers, the frontline experts who talk to pet parents every single day, understand their needs, and know exactly what moves off the shelves.
To be voted as the ultimate ‘must-stock’ product by the trade is a massive endorsement of the hard work that went into developing this range.
The pet market is seeing a massive shift toward the humanisation of pets, with owners demanding the same level of wellness and functional nutrition for their dogs as they buy for themselves. Pawtential Collagen Chews bridge the gap between a deeply satisfying, long-lasting chew and targeted health benefits.
- A great rawhide alternative: made with 64% hydrolysed collagen, Pawtential offers a highly digestible, safer, and worry-free alternative that satisfies a dog’s natural urge to chew
- Functional benefits: it’s more than a distraction. Every chew actively works from the inside out to support joint health, mobility, a shinier coat, and healthier skin, while the firm texture helps reduce plaque and tartar build-up
- Inclusivity by design: with four irresistible flavours (beef, chicken, salmon, and peanut butter) and four tailored sizes (xs, s, m and l), Pawtential caters to every breed, age, and life stage
As an exclusive brand from Pedigree Wholesale, Pawtential also embodies our core commitment to supporting independent retail. We don’t just want to create great products; we want to build a thriving ecosystem for our trade partners. That’s why Pawtential is supplied in distinctively branded, shelf-ready packaging designed specifically for strong visual standout. It maximises impact at the fixture and the till point: two high-footfall areas proven to drive impulse purchases and generate lucrative repeat business.
Why stock Pawtential
If you aren’t currently stocking Pawtential Collagen Chews, you are missing out on one of the fastest-growing categories in pet nutrition. Collagen is a booming wellness trend, and pet parents are actively looking for it.
By adding Pawtential to your shelves, you give your customers a great value, functional product they can trust, while securing a highly reliable, repeat-purchase driver for your store.
For trade enquiries, email [email protected], visit Pedigree Wholesale's website, or download the Pedigree Wholesale app