Winning Product Innovation of the Year for its Puppy Ocean food is a proud moment for the Wellness CORE team, and a meaningful one
Wellness CORE comments:
Recognition like this reflects more than just strong product development. It highlights our commitment to understanding real shopper needs and supporting retailers with solutions that truly perform in store.
Puppy Ocean is a perfect example of that approach in action. In a category where poultry-based recipes dominate, there has long been a gap for puppies with sensitivities or for owners actively seeking alternative protein sources. Puppy Ocean answers that need with a single-source, fish-only recipe that delivers complete and balanced nutrition, without compromise.
At the heart of the recipe is fresh salmon as the number one ingredient, chosen for its digestibility and palatability. With 34% protein and 17% fat, it provides the nutritional profile needed to support healthy growth and development during this crucial life stage. Added omega-3 and omega-6 further support skin health and coat condition, giving pet parents visible reassurance that they are feeding well.
This focus on purposeful, premium nutrition is central to the Wellness CORE brand. Every recipe is designed to deliver high protein, natural nutrition that supports wellbeing, while aligning with the growing demand for transparency, quality ingredients and targeted solutions. Puppy Ocean builds on the success of our established Ocean range, giving retailers a trusted extension into the puppy life stage.
We also recognise that great products need to work commercially in store. That is why Puppy Ocean is available in a two-size format designed to drive both trial and repeat purchase. A 1.5kg bag encourages first-time buyers, while the 5kg format supports trade-up once satisfaction is established. This simple structure helps retailers convert interest into long-term loyalty.
Supporting independent retailers is a key priority for us. From point of sale materials to category insight and account support, we aim to make it as easy as possible to introduce and grow the Wellness CORE range. Puppy Ocean offers a clear point of difference on shelf, helping stores stand out while meeting a growing demand for sensitive and alternative protein diets.
Filling the Gap…
For retailers not yet stocking the product, the opportunity is clear. Puppy Ocean taps into a genuine gap in the market, is backed by award-winning innovation, and is built on the strength of an already trusted brand platform. It is a product designed not just to sit on the shelf, but to drive interest, conversion and repeat purchase.
In a competitive and evolving category, products that combine real consumer relevance with strong commercial fundamentals are the ones that deliver. Puppy Ocean does exactly that. Don’t miss the opportunity to bring award-winning innovation to your shelf. Contact Pedigree Wholesale to place your order today.
For trade enquiries, email [email protected] or visit the Wellness CORE webiste