Championing small pets, Supreme is a master of brand authority, reputation and high quality pet food. To be chosen as the retailer-recommended small animal product every year since 2017 is a huge honour and a testament to the trust placed in Selective by the pet trade. Supreme Pet foods has also once again been recognised as Manufacturer of the Year, securing the prestigious title for the third consecutive year
Supreme comments:
Supreme Petfoods is incredibly proud that its flagship Selective range has once again been named Small Animal Product of the Year.
Recognition from retailers means so much because it comes from the people who see first-hand which products earn customer loyalty.
What makes Selective stand out is its combination of nutritional expertise, quality ingredients and a deep understanding of what small pets need. The range has been developed with the health and wellbeing of rabbits, guinea pigs and other small pets at its heart, offering scientifically formulated diets designed to support their everyday health.
Selective is also UK vets’ number one choice, giving retailers and pet owners further confidence in the quality and expertise when recommending the range.
As a premium small animal nutrition range, Selective is exclusively available through specialist pet retail and is not found in grocery. This gives independent retailers the opportunity to offer something differentiated – a trusted, expert-led brand that supports the specialist advice they provide to pet owners.
For pet owners, Selective provides reassurance that they are choosing a high-quality, specialist diet. For retailers, it offers a proven range with strong recognition, repeat purchase potential and a loyal customer base.
At Supreme Petfoods, everything we do is guided by one simple purpose: helping small pets live healthier, happier lives through better nutrition. Selective reflects our commitment to creating products that combine research-led nutrition and welfare advice with the needs of pets and their parents.
Our relationships with retailers are central to our success. Retailers play a vital role in supporting the small pet category, sharing expertise with pet parents and helping them make informed choices. We value these partnerships and the insight they provide, which helps us continue to innovate and deliver products that genuinely make a difference.
For retailers who don’t currently stock Selective, this award offers reassurance that they are choosing a brand trusted across the industry. The range represents an opportunity to meet growing demand for premium, specialist small animal nutrition while offering customers a product they recognise, value and actively seek out.
We would like to thank every retailer who voted for Selective and continues to support Supreme Petfoods. Winning once is special – being recognised consistently since 2017 is a privilege, and one that inspires us to keep raising the standard for small animal care.
Once again, Supreme has also won Manufacturer of the Year Award...
Few accolades carry as much meaning as those awarded by the retailers who work with a brand every day. This recognition reflects the confidence and trust placed in Supreme, highlighting not only the quality of its products but the standards, expertise and support behind them.
Manufacturer of the Year celebrates the entire Supreme business – from product development and nutritional knowledge to manufacturing, sales and logistics. Every team and every stage of the process plays a role in maintaining the high-quality standards that define Supreme, ensuring consistency, reliability and confidence for retailers and pet parents alike.
For Supreme, quality starts with understanding what small pets need. Every product is developed with care, combining nutritional expertise, research and practical insight to support the health and wellbeing of rabbits, guinea pigs and other small animals. The result is a range designed to give pet parents confidence and retailers products they are proud to recommend.
Recognised by retailers, driven by quality
This commitment to quality goes beyond the products themselves. Supreme believes that exceptional service, strong communication and genuine partnerships are equally important in delivering the best possible experience. Specialist retailers play a vital role in the small pet category, offering advice and helping pet parents make informed choices about their pets’ care.
Working closely with retail partners allows Supreme to listen, learn and continue improving. Retailer feedback helps shape future developments, ensuring the brand continues to meet the needs of both retailers and the pets they care for. These relationships are built on trust, shared expertise and a commitment to raising standards across the category.
This award represents more than a single achievement; it reflects the consistency and dedication that runs throughout Supreme Petfoods. Maintaining the highest standards across every area of the business is what allows Supreme to continue delivering quality that retailers and pet parents can depend on.
The third consecutive Manufacturer of the Year recognition is a proud moment for the whole Supreme team and a reminder of the importance of continually improving. From innovation and nutritional expertise to the way the business works with its partners, Supreme remains focused on doing things better and raising expectations for small animal care.
At Supreme Petfoods, our purpose has always been simple: to help small pets live healthier, happier lives. Every decision we make is guided by quality, knowledge and a commitment to creating a better future for small pets.
For trade enquiries, email [email protected] or visit the Supreme website