The launch sees Jollyes customers gain access to The Buffalo Co.'s complete range of premium, single-ingredient buffalo treats, including its popular low-odour chews and innovative Gently Dently dental treats, designed to support canine dental health while providing a long-lasting, natural chew experience.
The latest rollout builds on an already successful partnership between the two businesses, with Jollyes currently stocking The Buffalo Co.'s market-leading ThermaCool Bowl range.
The retailer is also set to introduce the brand's Poppy Bowl Collection, further expanding its commitment to the rapidly growing Buffalo Co. portfolio.
The national launch represents another major milestone for the Warwickshire-based company, which has seen significant growth across the UK and international markets over the past 12 months.
Jonathon Moyce, Managing Director of The Buffalo Co., said:
"We are incredibly proud to see our natural treat range launch nationwide with Jollyes. To secure additional listings with one of the UK's leading pet retailers is a fantastic endorsement of both our products and our brand.
"This is another significant step in our growth journey and demonstrates the confidence that major national retailers have in The Buffalo Co. We have worked tirelessly to develop a range that delivers outstanding quality, strong consumer demand and excellent value, and it is fantastic to see that recognised at a national level."
With listings continuing to grow across retailers, garden centre groups and pet specialists, The Buffalo Co. continues to invest heavily in innovation, product development and supply chain excellence as it cements its reputation as a leading force within the natural pet sector.
From natural buffalo treats to innovative feeding accessories, The Buffalo Co. remains focused on delivering products that improve the lives of dogs while providing retailers with high-performing, category-leading solutions.