It's the UK’s number one Himalayan-inspired dog treat brand
Assisi Petcare has announced the acquisition of Yakers, the market-leading, multi-award-winning natural dog treat brand, from pet industry specialists Kennelpak Ltd.
Since its launch in 2017, Yakers has transformed the natural dog treat category, becoming the UK’s number one Himalayan inspired chew brand and the first to introduce this ancient recipe to British pet parents. Yakers chews are naturally rich in high-quality protein, low in fat, and designed to be long-lasting, satisfying, and packed with health benefits. Their dense texture supports dental hygiene, while their simplicity and digestibility make them a trusted choice for dogs of all breeds and life stages.
Yakers’ commitment to quality and innovation has earned it widespread acclaim, including: Pet Product Marketing’s “Must Stock Product of the Year” (2023) for its flavoured chew range, Pet Wellbeing Product of the Year (2024) for its Superfoods range, recognised for combining taste, nutrition, and functional health benefits.
“We’re incredibly excited to welcome Yakers into the Assisi portfolio,” said Chris Melander, CEO at Assisi Petcare. “It’s a brand that has not only pioneered a category but captured the hearts of pet parents across the UK. We’re proud to build on its remarkable legacy and look forward to expanding its reach, innovating with purpose, and continuing to deliver natural, health-focused joy to dogs everywhere.”
This acquisition reflects Assisi’s ongoing mission to lead in natural, purposeful pet care offering premium products that support wellbeing, sustainability, and happiness for pets and their people. With Yakers now part of the family, the future is full of exciting possibilities.