Canine Principles has joined forces with Nature's Pet
A leading ethical dog training platform has announced a new partnership with a natural pet supplements brand, in a move set to benefit dogs and their guardians across the UK.
Canine Principles, a respected online learning hub for pet professionals and dog owners, has joined forces with Nature’s Pet, a trusted name in natural canine health supplements created by the family-run firm Nature’s Zest.
The partnership will see the two organisations collaborate on product development — with Canine Principles providing expert input and approval, as well as offering exclusive discounts to the platform’s learners, making trusted supplements, like Mellow Pet, more accessible.
Jo Middleton, founder of Canine Principles, said: “At Canine Principles, we’re all about understanding dogs on a deeper level, beyond behaviour, into the emotional experiences behind it.
“Nature’s Pet shares our values. Their products are about supporting dogs in a kind, thoughtful way, which aligns perfectly with what we teach. We’re thrilled to be working with them.”
Canine Principles has earned a reputation for creating high-quality, evidence-based courses on everything from welcoming rescue dogs and helping them settle in emotionally, to understanding complex behaviours like reactivity. Their ethos is rooted in empathy, not punishment, a philosophy that resonates with many pet parents and professionals seeking kinder approaches.
Jason Layton, founder of Nature’s Pet, said the partnership would ensure even greater value and reassurance for their customers.
“We started Nature’s Pet to create supplements that genuinely help dogs live better lives, using natural ingredients and backed by expertise.
Canine Principles, a respected online learning hub for pet professionals and dog owners, has joined forces with Nature’s Pet, a trusted name in natural canine health supplements created by the family-run firm Nature’s Zest.
The partnership will see the two organisations collaborate on product development — with Canine Principles providing expert input and approval, as well as offering exclusive discounts to the platform’s learners, making trusted supplements, like Mellow Pet, more accessible.
Jo Middleton, founder of Canine Principles, said: “At Canine Principles, we’re all about understanding dogs on a deeper level, beyond behaviour, into the emotional experiences behind it.
“Nature’s Pet shares our values. Their products are about supporting dogs in a kind, thoughtful way, which aligns perfectly with what we teach. We’re thrilled to be working with them.”
Canine Principles has earned a reputation for creating high-quality, evidence-based courses on everything from welcoming rescue dogs and helping them settle in emotionally, to understanding complex behaviours like reactivity. Their ethos is rooted in empathy, not punishment, a philosophy that resonates with many pet parents and professionals seeking kinder approaches.
Jason Layton, founder of Nature’s Pet, said the partnership would ensure even greater value and reassurance for their customers.
“We started Nature’s Pet to create supplements that genuinely help dogs live better lives, using natural ingredients and backed by expertise.
"Partnering with Canine Principles means we can take that commitment to the next level, working directly with professionals who know dogs inside and out. It’s an exciting step forward.”
Nature’s Pet, which was developed under the umbrella of Nature’s Zest, already has a loyal customer base thanks to its transparent, results-focused approach. The company’s popular calming blend, Mellow Pet, is especially praised by owners for its gentle effectiveness.
With the backing of Canine Principles’ training team, Nature's Pet can now offer even more tailored support, all rooted in compassion, education, and natural care.
This latest collaboration is likely to be welcomed by those in the animal welfare and pet care sectors who are calling for higher standards and greater transparency in both training and supplements.
Nature’s Pet, which was developed under the umbrella of Nature’s Zest, already has a loyal customer base thanks to its transparent, results-focused approach. The company’s popular calming blend, Mellow Pet, is especially praised by owners for its gentle effectiveness.
With the backing of Canine Principles’ training team, Nature's Pet can now offer even more tailored support, all rooted in compassion, education, and natural care.
This latest collaboration is likely to be welcomed by those in the animal welfare and pet care sectors who are calling for higher standards and greater transparency in both training and supplements.