Good Boy continues growth with first TV campaign


Good Boy, a huge force in the treat market, launches TV campaign in October.

Over the past year, Good Boy has been a huge force in the dog treat market. It has seen over £18m YOY growth, which the brand claims is more than four times its nearest competitor which would make it the fastest growing dog treat brand. The brand was recently recognised by The Grocer, ranking #103 in Britain’s Biggest Brands 2021. This incredible achievement is even more impressive given that Good Boy has never before invested in TV advertising — until now. 

The TV ad campaign, which hits screens in October, focuses on the sheer joy dogs experience when they get a tasty real meat Good Boy treat. The brand hopes to harness the funny side of canines with super slow motion action shots of dogs trying to catch Good Boy treats. The campaign will also be supported through You Tube and Facebook advertising as well as a PR campaign. 

Good Boy has been creating delicious dog treats since 1962, when its original treats became a mainstay in households across the UK, helped of course by the Royal Warrant achieved in 1976 as Pet Food Manufacturer to Queen Elizabeth II. 

Discussing the brand’s growth and move towards TV advertising Aimee Smith, Communications Manager for Good Boy comments:  “The growth we’ve seen in recent years has been phenomenal, but we don’t want to stop there. We want to show pet-parents that we love their pups as much as they do, and every dog deserves a delicious and nutritious Good Boy treat.

“At Good Boy, we’re all about cultivating the unconditional love between dogs and their owners and we wanted to capture that on camera in our new ad campaign. It’s a really fun campaign that captures the warmth and joy that dogs bring to our lives.” 

To find out more about Good Boy and become a stockist, visit or call 0844 375 7001.