The brand has set aims to be more eco-conscious
Latest news from Henry Wag...
Needless creation of waste and single use of materials has caused untold damage to our planet. We are all experiencing the damage that has been done to our environment through the careless use of our natural resources. As a result, people are increasingly demanding reassurance of the sound provenance of products and the materials that are used to make them.
At Henry Wag, we recognise this and have put in place a program to minimise the negative impact our brand has on the planet. As consumers start to care more, they are seeking out genuinely eco-conscious brands and best-practice behaviours from the companies they engage. Many consumers have the choice to prioritise environmental concerns when making buying decisions and actively seek out sustainable design and zero-waste products for the benefit of themselves and the planet. This consumer position driven by millennials and Gen Z consumers puts the onus on suppliers to offer desirable products which fulfil the goal of all-round sustainability.
Here at Henry Wag, our objective is to reduce waste (including CO2), create sustainable design and use materials which are recycled or renewable. Many of our products are manufactured using polyester fibres. In the first stage of our sustainability project, we have identified our drying towels coats and bags which are made of either 70% or 80% polyester. Working closely with our suppliers we have been able to switch to GRS recycled polyester as the raw material for these product ranges in line with our company business objectives.
As this change is introduced, the products will be supplied in new-look multi-lingual packaging showing the recycled elements of the products, a new brand tag line and a 2D barcode linking to Buyer Dock providing the consumer with language specific product information on product waste, recyclability, sustainability and washing information. These new packs create a new fresh look for the brand and will give the range greater impact when displayed in store.
This represents the first step for Henry Wag in a program to move away from using virgin materials in our products where possible. Stage 2 of the project will focus on the car seat and boot covers. We are also working with suppliers closer to the UK to reduce product miles and investigating the use of plant-based fibres for use in our products.
This ongoing project forms part of our objective to minimise the negative impact our business and products have on our environment and to create a more sustainable product range for our pet loving customers.