Inspired Pet Nutrition, home of Harringtons, has promoted James Lawson to managing director as part of an ambitious strategy to double sales…
Inspired Pet Nutrition, home of Harringtons, has promoted James Lawson to managing director as part of an ambitious strategy to double sales to over £200 million by 2024. Since joining in July 2018, James has been a group director and also managing director of IPN’s subsidiary, The Real Pet Food Company, where sales of wet food and treats have doubled.
CEO Richard Page will continue to focus on longer term culture and strategy. Richard, who has been running the business since 2006, said: “James will lead the board of directors on a day to day basis and ensure the further development of IPN across all pet categories, markets and geographies. He will also continue to head-up our nutritional teams and drive innovation and product quality, where we believe that IPN has a tremendous amount to offer.”
James Lawson said: “I am very excited about the future for this business. I believe we will continue to grow rapidly by focusing on what we do best, innovating across all aspects and offering nutritionally superior products for any given price. We have so much to offer, all with the aim of supporting healthy, happy, pets and owners.”
Following James taking up his new responsibilities as MD, IPN has also confirmed that David Proctor — who joined the business in October 2018 as group operations director — will now also formally be responsible for the manufacturing site at Kinmel Park in North Wales, as well as the Dalton factory in North Yorkshire. IPN has invested some £70 million at both sites during the past nine years.