Natural Cornish Pet win Gold Award at the PetQuip Awards


An independent pet store based in St Erth, in Cornwall, has won the prestigious Gold Award for Pet Retailer of the Year at the recent PetQuip Awards which were held at PATS Telford in late September.  

Image: Katy Peck and Jordan Coombe founders of Natural Cornish Pet.

While beginning as a doggy day care business set up by owners Jordan Coombe and Katy Peck, their carefully curated shop not only stocks a great selection of raw dog food products, but is also a specialist natural pet food centre that sells only the best quality wet and dry pet foods, supplements, and treats to meet all canine and feline nutritional needs. With great service and knowledgeable staff, the shop aims to make choosing the right food for pets simple and accessible.

So successful has the shop been that Natural Cornish Pet has added a new warehouse facility in Hayle this year adding an extra 2,500 square feet of storage space to their business.  

During the coronavirus lockdown, the pet shop upped its online catalogue to include all products from its range and added a simple click-and-collect service to help those who wanted or needed to shop from home. By adapting the business in this way, they managed not only to keep on top of demand but actually to grow their online turnover by 130%.

The next move is to continue the expansion of the online side of the business, with the shop held as a ‘boutique’ showroom featuring eye-catching displays and points of sale that promote all the benefits that a natural, simple diet has to offer.

Jordan says: “What really makes our pet store stand out from the crowd is that the products customers will find at the Natural Cornish Pet are all hand-selected and considered by a team that knows what’s best for pets and are chosen for being the best of their kind for both value and quality, along with being tried and tested by our own community of dog lovers that use our Doggy Day Care Centre”

As a gradual evolution of the shop, Natural Cornish Pet has developed an own-brand range to continue with its ethos of natural, beneficial, and affordable products for pets. Its own-label dry and cold-pressed foods are called Aflora, a grain- and gluten-free range catering for the specific dietary needs of dogs with sensitive digestions. Products are distributed nationwide.   

Natural Cornish Pet has also launched a wholesale website selling its own products to other independent pet shops across the UK, currently with dog-friendly Christmas gifts very much in mind.

Commenting on the award Jordan said: “The team at Natural Cornish Pet are all incredibly proud and we would like to say a big thank you for all the support of our loyal customers.”

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