The raw pet food has announced a rebrand
Latest news from Nutriment...
Nutriment, a pioneer and innovator in the field of raw pet food, has announced a rebrand in response to the ever-evolving landscape of raw pet feeding. Founded in 2013, Nutriment has spent over a decade developing premium raw pet food recipes, driving real change in the raw pet food market, and delivering accessible raw food solutions to customers across Europe.
Having teamed up with design experts and market researchers, Nutriment has meticulously combined simplicity, transparency, and sophistication to produce branding, packaging and POS materials that truly embody the Nutriment ethos. Additionally, feedback obtained from the customer research phase, which concentrated on product clarity, food presentation, brand values, overall attractiveness, and positioning within the raw food category, identified powerful insights into what customers want and need from their raw pet food provider in 2024 and beyond. The result has been a design where customers can immediately ascertain the quality of each meal and its ingredients, the ease of feeding, and the reliability of the well-established Nutriment brand, from the moment they first observe the pack on a shelf.
“We’ve spent a considerable amount of time evaluating the ever-evolving raw pet food market and landscape and drilling down into the drivers of today’s pet owners, in order to reimagine the Nutriment brand to align with these findings,” comments Ryan Winwright, Head of Commercial at Nutriment. “We’ve always prided ourselves on being an agile, dynamic and responsive business with the fundamental aim of provided first-class raw nutrition for pets in accessible ways for pet owners. Nutriment 2.0 will redefine raw pet food and raw pet feeding and we’re incredibly excited to see this take place.”
Leveraging the depth and quality of the insight gained through the market and customer research during the branding redesign project, Nutriment has also announced some exciting new product innovations which will be released to the marketplace in the next three months. Nutriment’s core portfolio of recipes has expanded over its 11-year operation to maintain its position as a pioneer in the field. This has included innovative products such as: Support - recipes specifically designed to provide nutritional support for ongoing health concerns; and Just – one ingredient, complementary meal solutions for supporting at-home meal preparations.
Retailers will start seeing rebranded Nutriment packaging and POS materials from June 2024, following a website refresh in May.
Nutriment’s new-look branding and packaging will be presented at Interzoo 2024 between May 7th and 10th in Nuremburg. To be the first to see, head to The Nutriment Company (formerly Voff) stand in Hall 5 (stand 5-342, 5-442). Visitors of the show will be able to find out more about the rebrand, launch and future plans for the Nutriment business. Not attending Interzoo this year? Keep up-to-date with Nutriment across their social channels (@NutrimentRaw).
Visit www.nutriment.co.uk