Premium pet wellness brand Pooch & Mutt has launched a new line of functional tasty Bone Broths
The new range responds to growing consumer demand for natural, functional pet products that go beyond basic nutrition. Each broth is formulated to support hydration, digestion, calmness, and overall wellbeing, delivering added value for health-conscious pet owners.
Bone broth, already established in the human health space, is rich in amino acids, essential minerals, and naturally occurring collagen. In dogs, this translates to benefits across joint support, skin and coat health, digestive balance, and immune function, making it an increasingly popular choice for owners seeking multifunctional feeding options.
The range includes two functional SKUs tailored to key pet needs:
Health & Digestion Bone Broth (97% Beef Broth)
- Includes Prebiotics to support a healthy gut microbiome
- Fortified with Glucosamine & Chondroitin for joint health and mobility
- Naturally rich in Collagen for healthy skin, coat, and connective tissue
Calm & Relaxed Bone Broth (97% Chicken Broth)
- Formulated with Chamomile & Hemp Oil to support calm behaviour
- Contains L-Tryptophan, a key amino acid known to support the nervous system
- Also includes Glucosamine, Chondroitin, and Collagen for overall vitality
Versatile in use, the broths can be served over food, offered as a hydrating drink, or frozen into cooling treats. Both variants are free from artificial additives and fillers and are suitable for dogs of all sizes and life stages.
“We’re seeing a sharp shift in how customers approach pet nutrition, with growing interest in human-grade ingredients and functional formats,” said Dr. Linda Simon, Pooch & Mutt’s resident vet. “Our new Bone Broths offer an easy, palatable way to support dogs’ physical and emotional wellbeing, while fitting seamlessly into their daily routine.”
The launch taps into the growing pet wellness trend, offering retailers a premium everyday feeding solution that boosts health, mealtime appeal, and hydration — especially for dogs that need help drinking more.
Availability:
The Pooch & Mutt Bone Broths are available now here: https://www.poochandmutt.co.uk/products/calm-relaxed-bone-broth# and here: https://www.poochandmutt.co.uk/products/health-digestion-bone-broth, RRP £7.99 (375ml).
Pooch & Mutt products are also available online and in-store at Tesco, Sainsbury’s, Ocado, Amazon, and select pet retailers nationwide.