Leading specialist in small-pet nutrition highlights new growth opportunities for small-pet retailers.
With less than a week to go until Interzoo 2026, Supreme Petfoods is preparing to showcase a wave of innovation across its small-pet portfolio at Hall 4, Stand 610, with highlights from Science Selective and Tiny Friends Farm designed to help retailers drive engagement, value and category growth.
A key focus at the exhibition will be Selective Junior Rabbit Food, now available with a free Early Years Care supplement included in every pack. The added-value proposition reinforces Supreme Petfoods’ specialist expertise in small-pet nutrition and wellbeing, while giving retailers a compelling new talking point for customers seeking the best start for young rabbits.
Supreme, a trusted leader in small-pet nutrition, will also spotlight its growing Selective Care Supplements range, presenting it as a dedicated small-pet supplement category opportunity. Designed to support health and wellness across every life stage, the range enables retailers to strengthen their preventative care offering and respond to increasing consumer demand for targeted nutrition solutions.
Adding colour and personality to the stand, the Tiny Friends Farm showcase will bring the brand’s “Feed Them Happiness!” campaign to life with a playful and eye-catching display. Featured within the showcase are new smaller pack formats for Russel Rabbit Tasty Nuggets and Gerty Guinea Pig Tasty Nuggets, developed to provide a more accessible price point for value-conscious pet owners.
Together, the showcases demonstrate how Supreme Petfoods is combining trusted nutrition, targeted supplementation and standout shelf appeal to support retailers and help them unlock further growth within the small-pet category.
Claire Hamblion-Jennings, Marketing Director at Supreme Petfoods, said:
“Interzoo is an important opportunity for us to demonstrate how we continue to innovate within small-pet care. From added-value nutrition for young rabbits to an expanded supplements offering and more accessible pack formats, our focus remains on helping retailers meet evolving pet owner needs while driving category sales.”
Visitors to Interzoo 2026 can discover how Supreme Petfoods continues to deliver practical, relevant innovation that supports retailers while providing high-quality nutrition and care for small pets.
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