Winners of the PetQuip Awards 2021 revealed


The UK pet industry finally had the chance to celebrate in person during the announcement of the PetQuip Awards 2021 at last month’s PATS Telford event when companies were honoured for outstanding performance during a challenging period of lockdown restrictions.

The event, presented by Pat Flynn, PetQuip trade association manager, and Amanda Sizer Barrett MBE, director general of the PetQuip association, included 12 gold and 11 silver awards, plus nine highly commended awards and a special Lifetime Achievement Award for Craig Taylor, chairman of Natures Menu.

At the close of the event, Amanda Sizer Barrett said: “The enjoyment evident on the faces of so many people from the industry at our event has made it all worthwhile. The association is proud to recognise all the hard work, innovation, and teamwork demonstrated by our industry.” 

Here is a full list of the award winners:

Exporter of the Year (Theresa Swann Trophy)

Gold Award: Scruffs     

Silver Award: Clydach Farm

Highly Commended: ChickenGuard

The judges recognised the Scruffs team works hard to produce a full and exciting range of products, merchandised in eye-catching ways which appeal to countries worldwide.    

Innovations in Lockdown

Gold Award: Tailor-Grace  

Silver Award: Pawfect Foods

Highly Commended: Frozzys

The judges recognised Tailor-Grace’s innovative development of the Huskaloo ‘eco’ cat litter made from a sustainable source. They were also impressed with the company’s inventive marketing campaign, which included sponsorship of a sailing boat used by trainee scientists from under-privileged backgrounds to assess the impact of climate change off our shores.

Community Projects During a Crisis

Gold Award: Pets Country Manor

Silver Award: Forthglade

Highly Commended: C&D Foods

The judges recognised the efforts of Pets Country Manor who worked hard for the welfare of cats during the pandemic. The team put together YouTube training sessions advising new owners on how best to introduce cats and kittens into a home and how to look after them. It has since opened a feline food bank in Merseyside, which is helping to feed abandoned pets following the lifting of restrictions.    

Business Start-Up Award

Gold Award: Wyld Cub

Silver Award: Sniffe & Likkit

Highly Commended: The Green Poop Bag

The judges felt Wyld Cub had come a long way in just a short space of time with panache and flair, not only in its marketing and promotional acumen, but also demonstrated in its wide business knowledge.  

Business of the Year

Gold Award: The Eco Dog Design Company

Silver Award: C&D Foods

Highly Commended: Pedigree Wholesale

The judges said the ideals and values displayed by The Eco Dog Design Company shone through even though they were up against some of the big names in the industry.  

Product of the Year – Accessories/Technical

Gold Award: Sniffe & Likkit – Scent-a-Message

Silver Award: Wyld Cub – reversible harness for dogs

Highly Commended: Pedigree Wholesale – AI poo bag holder and torch

The judges felt Sniffe & Likkit was taking the industry by storm with its attractive, slightly different, scented products, which would sell well in a wide range of outlets, including garden centres.

Product of the Year – Food

Gold Award: Eden Holistic – Semi-Moist Country Feast

Silver Award: Pedigree Wholesale – Natures Deli

Highly Commended: Walker & Drake – Cold Pressed Foods

The judges were instantly drawn to the packaging of Eden Holistic’s Semi-Moist Country Feast product, which stood out from its competitors. The product had excellent shelf appeal.

Product of the Year – Treats

Gold Award: Frozzys

Silver Award: Burgess Excel Nature Snacks

Highly Commended: Mealberry – Little One Green Valley Sticks

The judges were impressed by Frozzys’ new handy-sized four packs and updated packaging. They felt it would tempt new customers into trying the frozen yoghurt range. 

Product of the Year – Healthcare/Grooming

Gold Award: Tropiclean – PerfectFur range    

Silver Award: Sniffe & Likkit – Woof Pack

Highly Commended: Eden Holistic – Joint Support for dogs

The judges described Tropiclean’s PerfectFur range of six shampoos and one tangle remover as “gorgeous”.  

International Retailer, Wholesaler or Distributor of the Year

Gold Award: Petzone, Middle East

Silver Award: Warmako BV, The Netherlands

The judges said Petzone stood out with its vision for the future and its pioneering attitude towards educating pet owners.

UK Retailer of the Year

Joint Gold Award: Just for Pets and Natural Cornish Pet

Silver Award: Chepstow Pet Supplies, Creature Comforts and Paws (an independent chain of three pet stores)

The judges decided on joint gold winners – an independent pioneering store known for all things natural, and a chain which had gone from strength to strength since being taken over four years ago.

Lifetime Achievement 

Craig Taylor, chairman, Natures Menu 

The judges felt Craig deserved this high accolade for his outstanding service to the pet food industry. Craig has been at the forefront of the company’s success since he became managing director of Anglian Meat Products in 1992. He launched Natures Menu 15 years later and took the country by storm, before overseeing a management buy-out in 2012 and becoming chairman in February 2020. 

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