Why Should UK Retailers Think About Chews for 2026?
Rawhide questions aren’t slowing down. If anything, they’re getting louder.
Pet parents are scrutinising ingredients, asking about digestibility, and looking for products that align with their environmental values. For retailers, this shift presents both a challenge and an opportunity: how to offer chews that are genuinely worth recommending.
As we move further into 2026, Earth Animal is leaning into this moment, with a refreshed No-Hide range and a new UK distribution partnership designed to make stocking the original alternative to rawhide easier than ever!
A Proven Brand Retailers Can Stand Behind
Earth Animal has been mission-led since day one. Founded in 1979 by veterinarians Dr. Bob and Susan Goldstein, the brand was built around improving quality of life for animals, people, and the planet.
That long-term vision matters at shelf level. Retailers aren’t just choosing any product, they’re choosing what they’re comfortable recommending to pet parents day after day. Earth Animal’s veterinary roots, ingredient transparency, nutritional integrity can give you and your team confidence in every conversation with customers.
No-Hide®: The Original Alternative to Rawhide
No-Hide didn’t follow a trend. It created one.
As the original rawhide alternative, No-Hide offers retailers a long-lasting chew without the concerns associated with traditional rawhide. There are no bleaches, no harsh chemicals, and no rawhide. Just simple, sustainable ingredients that are highly digestible. And dogs love it!
From a retail perspective, No-Hide delivers:
- Strong consumer trust and repeat purchase
- Multiple proteins and sizes for flexible ranging
- An easy staff recommendation rooted in safety, quality and enjoyment
When a product solves a problem pet parents already care about, it tends to earn its space quickly and Earth Animal’s No-Hide Chew can do just that.
Packaging Updates Designed for the Shop Floor
In the months ahead, the No-Hide range will roll out a sustainability-led packaging refresh, with practical retail benefits built in.
Multipacks are moving from plastic bags to fully recyclable cardboard packaging, while loose chews will be supported by new shelf-ready display cases. These updates reduce plastic use, improve merchandising, and create a clearer, more impactful shelf presence.
For retailers, that means products that are easier to display, easier to shop, and better aligned with the expectations of eco-conscious customers.
A New UK Distribution Partner: What It Means for You
To support continued growth in the UK, Earth Animal has partnered with The PetFellas as its official distributor.
This partnership is designed to remove friction for retailers, offering:
- Simple, flexible payment terms
- Streamlined ordering with no minimum order value
- Free delivery on orders over £100
The goal is straightforward: make it easier for more retailers to access Earth Animal products and support customers asking for safer, more sustainable chews.
Stocking for the Future of the Category
Chews remain a powerful category, but expectations are changing. Products that combine safety, transparency, sustainability are inspiring strong repeat purchase and are increasingly where long-term value sits.
Retailers who stock No-Hide aren’t just responding to current demand. They’re positioning themselves for where the category is heading.
As Earth Animal’s refreshed range rolls out across the UK and the partnership with The PetFellas grows, the brand is excited to work alongside retailers who want to build healthier shelves and stronger customer trust, one chew at a time.
To stock Earth Animal contact The PetFellas -