Your go-to Source for pet products
As the UK pet industry looks ahead to 2026, one thing remains clear. Independent retailers need suppliers they can trust. Suppliers who not only offer breadth of range and dependable delivery, but who also continue to evolve alongside the market, creating opportunities for retailers to stand out, trade up, and protect margins.
Built on longevity, trust and trade expertise
Founded in 1960 and headquartered in Telford, Shropshire, Rosewood Pet Products designs, sources, produces and distributes a comprehensive portfolio of treats, toys and accessories for almost all pet types. Supplying direct to the UK independent pet trade and specialist pet retailers, Rosewood has built a strong reputation for innovation, reliability and commercial insight, grounded in a deep understanding of the pet specialist retail environment.
Innovation at Rosewood is always commercially focused, delivering great-value products that are priced to sell without compromising on quality or design. This approach is supported by experienced commercial and planning teams, strong global sourcing relationships, and an established, efficient distribution network.
Its heritage gives retailers confidence, while Rosewood’s continued evolution ensures the business remains as relevant today as it was over six decades ago.
Evolving with the pet industry
While Rosewood’s foundations are built on longevity and trust, the business continues to evolve in step with the changing pet landscape. Consumer expectations are higher than ever, with increased demand for quality, design-led products and meaningful brand stories.
Rosewood’s in-house design and product development team works continuously to identify trends, innovate responsibly, and create ranges that deliver both consumer appeal and commercial performance.
Crucially, this evolution is focused on giving independent retailers more opportunity to differentiate, rather than compete solely on price.
Exclusive licensed ranges that drive quality and margin
One of the key ways Rosewood supports independent retailers is through exclusive products made specifically for the pet trade, under some of the UK’s most iconic and trusted brand licences.
Rosewood is the UK designer and supplier of pet products for:
- Morris & Co (William Morris)
- Joules
- Battersea Dogs & Cats Home
These ranges combine instantly recognisable design with practical, pet-focused functionality, allowing retailers to offer premium, giftable, lifestyle-led products that resonate with modern pet owners.
Seasonal expertise that drives incremental sales
Rosewood Pet Products is also recognised as an industry expert in seasonal pet products, one of the fastest-growing categories in the pet trade as gifting for pets and pet owners continues to accelerate. Long established as a leader in Christmas pet gifting, Rosewood is now setting the pace across emerging seasonal opportunities including Easter, Summer (pet cooling and summer play) and Halloween. Our specialist knowledge in seasonal pet gifting means we work up to two years ahead on trend forecasting, design and innovation, giving independent retailer the confidence to plan ranges early and maximise sell-through. To secure availability from our Christmas seasonal ranges, orders for Christmas 2026 must be placed by the end of March 2026.
Trusted by global brands, focused on the UK trade
Beyond Rosewood and its licensed portfolio, the business is also trusted by leading international manufacturers to represent their brands exclusively within the UK.
Rosewood is the sole UK distributor for globally respected names including:
- Kaytee
- Vet’s Best
- Nina Ottosson
- Nylabone
- Starmark
- Aromadog
- Tufflove
- Yeowww!
- Pet Gear
These partnerships reflect Rosewood’s proven sales network, market knowledge, and long-standing relationships across the UK pet trade, giving retailers access to world-class products with local support and dependable availability.
A partner that understands independent retail
Rosewood understands that independent retailers face different challenges and opportunities than larger multiples. From minimum order quantities to merchandising support, the business works to design solutions that genuinely support specialist pet stores.
At the same time, Rosewood remains committed to continuous improvement, sustainability initiatives, and responsible sourcing, ensuring progress without compromising on quality.
The company also remains devoted to giving back, supporting animal welfare and community causes through charitable partnerships, events, and donations.
Supporting retailers face-to-face across the UK
Rosewood Pet Products is also one of the few pet brands in the UK to maintain a dedicated field sales team, visiting independent retailers in person to showcase samples, offer merchandising guidance, and provide practical sales advice. For retailers interested in partnering with Rosewood, account application can be requested via RosewoodPet.com through the Trade login area.
For independent retailers looking to deliver quality, differentiation, and margin while working with a supplier they can rely on, Rosewood Pet Products is your go-to source for pet products.
Contact
To find out more about Rosewood or to enquire about becoming a stockist, visit rosewoodpet.com