A better life for pets and their friends
Why Trixie is the right choice for retailers
For over 50 years, TRIXIE has stood for quality, innovation, and partnership as a leading supplier of pet products. With more than 6,000 items for dogs, cats, small animals, birds, and reptiles, we supply over 8,500 retailers in more than 100 countries—reliably, quickly, and with a range that leaves nothing to be desired.
What makes our products special?
Our strength lies in the combination of variety, quality, and pet-friendly design. Many of our product lines are developed, tested, and approved by our in-house experts and designers. In addition, we work closely with external animal specialists to ensure the highest standards. The result: products that not only look great but also meet the real needs of pets.
Attractive margins and excellent value
We understand how important solid calculations are for retailers. That’s why we offer outstanding value for money and attractive margins. With TRIXIE, you secure products that sell fast and delight customers.
Sustainability as a core philosophy
For us, sustainability is not a trend - it’s a commitment. With our Be Eco series, we use recycled materials (70–100% recycled content) for products such as beds, transport boxes, and toys. We also actively support forest conservation: a large portion of our wooden items are already FSC-certified, and we are continuously working to increase this share. Our packaging and printed materials also come from controlled sources.
With our Be Nordic series, we support marine conservation
Since 2019, we have been funding ghost net recoveries and clean-up projects in the Baltic Sea and regularly donate to nature conservation organisations. This way, we combine product quality with responsibility.
How we work with retailers
For us, partnership means more than just delivery.
Here’s what we offer:
- Personal support from a dedicated team
- Reliable logistics and fast delivery times
- Marketing and sales support with POS materials, displays, and social media content
- Exclusive promotions such as pre-orders for seasonal highlights and bundled offers for special occasions
Our product range
With over 6,000 items, we cover every need — and continuously expand our assortment. From functional basics to trendy lifestyle products, TRIXIE offers everything pet lovers are looking for:
- Dogs: Harnesses, leashes, toys, grooming products, dog wear
- Cats: Scratching furniture, toys, hygiene products
- Small animals & birds: Cages, accessories, enrichment
- Reptiles: Terrarium supplies and decorations
Efficient logistics
We operate a warehouse in Germany and another in the United Kingdom. This enables us to guarantee fast and seamless delivery for our customers.
Pre-orders and package promotions
As a retailer, you benefit from exclusive advantages:
- Early pre-order opportunities for seasonal highlights in spring, summer, autumn, and winter
- Attractive bundle promotions for special occasions such as Valentine’s Day, World Animal Day, Halloween or Christmas
- Secure top products at the best conditions and stay perfectly prepared for every season
Snack-Bar for Your Store
Bring a fresh look to your assortment with our Snack-Bar—the flexible presentation concept for premium dog snacks. The special feature: The Snack-Bar is available in various sizes and can be customised to fit your store. Want a
real eye-catcher? Choose the market stand look with canopy, topper, and decorative elements for an authentic shopping experience.
We provide everything you need in one package:
- POS materials for maximum visibility
- Matching shelves and practical storage space
- Snack display boxes for perfect organisation and presentation
- With the Snack-Bar, you create not only strong sales potential but also a shopping experience that excites customers and drives impulse purchases
Become a TRIXIE retail partner and upgrade your store with our Snack-Bar!
More than point-of-sale – we create concepts that sell
Strong product presentation is the key to retail success.
We offer around 700 POS solutions and components – from large snack market stands and wooden or ladder displays to versatile cardboard displays for hanging and standing items.
Our range also includes metal shelving with wooden crates, wire bins, table podiums, and boutique racks.
Benefit from a variety that few can match – for every space, every promotion, and every season!
We don’t just provide POS materials – we create concepts for your store design.
Effective product placement, optimal use of space, and direct customer communication are the decisive factors for retail success.
Our team offers countless ideas and flexible display solutions to help you plan specific or seasonal promotions.
Whether for toys, dog activity games, harnesses and leashes, training and accessories, or grooming products – your presentation possibilities are limitless.
Let’s grow together!
Become part of our strong retail network and benefit from quality, variety, and true partnership.
Contact
Email: [email protected]
Web: trixie.de/en
Phone: +44 2071542940