Beaphar crown Draw Me Your Family competition

Beaphar UK has announced the UK winner of their recent global competition #DrawMeYourFamily. George Rocke, age 6, from Hereford has been chosen as the winner, and will receive the fantastic prize of a family adventure break worth £1000.

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Lucy Rocke said: “George’s two favourite things in life are his pets and drawing. George has been diagnosed with ADHD and has trouble expressing his feelings, and we have found he can do this through his love of art and drawing. “When George is having a bad day or a mad moment we can find him sat with his cat upstairs or with the dogs. His connection with animals is such a beautiful thing to be around. George has a soft beautiful soul. Winning means so much to George, he can be down on himself a lot, and this really has lifted his spirits and shows him how brilliant he is. We, the family, are all so very proud.”

Dr Sue Huggett, UK Business Manager, Beaphar UK, said: “We were so impressed by all the entrants to our #DrawMeYourFamily competition, and would like to thank all our retailers for getting behind it. The competition has really helped strengthen the relationship Beaphar has with our consumers, and we are confident our trade customers will see this in their sales too. “George’s picture was one that stood out, and having learnt a little more about his family we are thrilled to have been able to give them a such an amazing prize. It is clear from all the entries we received that children really do view their pets as part of the family.

Dr Huggett concluded: “In fact, two particular entrants put so much effort and imagination into creating their pictures of their families that we decided to send them both a bundle of Beaphar goodies for their pets.” Beaphar’s #DrawMeYourFamily competition followed on from their recent brand video, ‘Draw me your family: The Beaphar Social Experiment’, which proved that children view their pets as part of the family, while parents often forget them. The video can be viewed here: https://youtu.be/5avkySyX0uc

Beaphar UK offers continuous product support to their trade customers all year round, including training, in-store point-of-sale and digital assets. For more information, please contact your local Sales Executive, call our award-winning Customer Service Team on 0333 0066236 or email info@uk.beaphar.com

Lily's Kitchen celebrate Pride

These dashing dogs and fancy felines are hoping to teach us a thing or two about love. In fact, anyone who has a pet should know what unconditional love is.  That’s because dogs and cats don’t care what gender you are, they don’t care what you look like, sound like or what shoes you choose to wear. If you love them, they’ll love you back.

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Lily’s Kitchen, the award-winning British producer of naturally nutritious proper food for pets, has made a stand for love this summer. Not only are they a proud official sponsor of London Pride this year, they are also supporting Stonewall with the launch of two limited edition ‘Full of Love and Pride’ recipes in support of LGBT Pride, as part of its commitment to the equal rights of the LGBT community.

Lily’s Kitchen will donate 75p from every Full of Love & Pride dog tin and 30p from every Full of Love & Pride cat tray sold to Stonewall, an international charity which campaigns for the equality of lesbian, gay, bisexual and trans people, helping them to ensure everyone feels free to be who they are, wherever they are.

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A personal supporter of diversity, Henrietta Morrison, founder and CEO of Lily’s Kitchen comments: “Pets can teach us a thing or two about love – they don’t distinguish between gender and will love unconditionally, which is something we at Lily’s Kitchen are really excited to celebrate. This is demonstrated through our partnership with Pride in London, which is supported by people of all sexual and gender preferences who believe, like us, that equality should be celebrated, and our decision to donate proceeds from the sale of our limited edition Full of Love & Pride recipes to LGBT charity Stonewall”.

 

Area Sales Manager, East Anglia South

Su-Bridge Pet Supplies, a forward thinking, innovative and expanding family owned business that have supplied Pet Trade customers for over 40 years across the area of East Anglia, are looking for a motivated professional sales person to join their expanding Field Sales team.

The ideal candidate should have:

A proven track record of field sales experience preferably within the pet industry.

An ability to meet and surpass targets.

Strong relationship and communication skills.

Good administrative, organisational and time management skills.

A high level of self-motivation.

Responsibilities:

Maintain a strong relationship with our existing customer base and identify new opportunities.

Working within a strong and established team.

Be capable of planning and prioritising your territory to maximise customer requirements.

What we can offer you: 

Salary £26 - £30k dependant on experience, attractive benefit package includes Bonus,  Private Health, Pension, Use of company Vehicle, Laptop and Phone

If you’re looking for a new challenge and want to join a successful Sales Team please contact  Lynne Hopwood - National Sales Manager with your CV to  lynne@su-bridge.co.uk

Closing date - End of July

Webbox Natural takes to the box for new campaign

Webbox Natural's TV ad launches this week and this advertising campaign builds on an impressive 12 months for Webbox Natural, with sales of the quality pet food doubling.

Tony Raeburn, CEO of Pets Choice, owner of the brand, said: “We know that customers are becoming even more discerning about what they feed their pets, and we feel Webbox Natural is leading the way when it comes to premium yet affordable pet food.

“2017 was a fantastic year for Webbox Natural and with our exciting campaign plans we hope 2018 will be even bigger and better.”

The commercial will see a flurry of furry animals delighting viewers with their escapades.

From book-climbing kittens, a laundry-wrecking dog and Great Danes cuddled up next to Shitzus, it’s hoped the advert will resonate with animal lovers across the country.

It will also star toy poodles Mojo and Freddie, playing characters Hetty and Hank, who first found fame on last year’s Britain’s Got Talent by playing a piano and driving a car.

This time the pair will show off a new talent – skateboarding.

Mr Raeburn added: “It has been great fun working with such impressive animals and we’re really excited to showcase them.”

Webbox Natural – launched in May 2016 and made from 100 per cent natural ingredients – is manufactured in their factories in the UK and Europe and includes something for every taste.

There are dry and wet options along with treats such as chicken with duck and cranberry bars for dogs. The range was also expanded this year to include the new duo-dinner for dogs and cat mousse.

Find out more at: www.webbox.co.uk

PetsPyjamas launch dog-friendly travel brochure

With over *70% of UK pet owners loving to holiday with their hound and a 100% year on year rise in trip enquiries to their expert Pet Concierge team since 2014, the number one company for dedicated dog-friendly holidays PetsPyjamas is using the Year of the Dog to launch their Travel Edit – the world’s first premium travel brochure for dogs, as more pet owners take their dogs away on holiday than ever before.

 Celebrity Laura Whitmore appears on the cover.

Celebrity Laura Whitmore appears on the cover.

This stylish ‘Travel Edit’ is packed with inspiring stays and offers, to suit dogs of all shapes and sizes, breeds, budgets and tastes for the year ahead. Curated with the help of PetsPyjamas well-travelled four-legged pet inspectors Heidi, Rufus, Wilson and Maisy, the 16-page Edit features fantastic petaways including Coastal Canines, Best for Walkies, Luxe for Less, To The Manor Born and more, as well as essential guides on things like what to pack for your pooch, how to travel by ferry and how to get a pet passport. Plus, there’s also an interview with celebrity pet owner Laura Whitmore about her Maltipoo Mick, who both feature on the cover. Available to download at PetsPyjamas.com, printed copies will also be mailed to members of their online community and shared to the UK’s wider dog community via regional magazine inserts and handed out in parks across London and the Home Counties.

With more than 60% of PetsPyjamas customer booking inquiries related to where owners can dine with their dog, many of the Edit’s featured properties offer four-legged customers extras with their stay such as doggie dinners, complimentary sausage for breakfast, organic dog treats or a bottle of Pawsecco. 

The new Travel Edit comes as PetsPyjamas reveal ambitious plans for further expansion into Europe, tasking themselves to sign up 1,000 new properties, with 500 in France and Italy by the end of 2018. With the government’s pledge to protect the ‘Passport for Pets’ scheme announced earlier this February, dogs will be able to broaden their horizons long after the Brexit divorce. 

Dedicated to offering getaways that are truly dog-friendly not just dog-tolerant, PetsPyjamas books pet lovers into more than 2,000 pet-welcoming hotels - from boutique to 5-star luxe, cottages, manor houses, pubs with rooms, stylish B&Bs and quirky stays such as glamping-style shepherd huts. With exclusive-to-PetsPyjamas packages, pets go free are standard, saving owners on additional pet supplement fees, and all four-legged guests receive a personalised pet travel kit worth £20 filled with items such as hygiene essentials, treats, even a bandana so a dog can smarten up for dinner. All stays are bookable via PetsPyjamas’ expert Pet Concierge team, who help their furry customers and owners find the perfect stay for them. No request is too big or too small – PetsPyjamas can organise everything from a road trip to a pooch-friendly private jet, and many of their travel partners provide additional services such as dog-sitting, dog-walking and even a resident dog to hang out with.

Co-founder of PetsPyjamas, Karen Hanton comments: “Our customers see their dog as very much part of family and recognise that holidays are more fun when fido comes too. However, owners no longer want to compromise on the quality of their holiday because of their pet, nor do they want to feel like their dog is merely being tolerated during their stay. This is why we only work with partners who offer a truly dog-friendly welcome, and our new Travel Edit is designed to inspire pet owners with a petaway they will all enjoy, with fantastic extras that only PetsPyjamas provide.”

 Inside the new brochure.

Inside the new brochure.

She adds: “To date, PetsPyjamas has focused mainly on the UK and domestic travel but with the planned continuance of the Pet Passport Scheme beyond Brexit, we see a huge opportunity to expand our existing European offering to pretty much anywhere that is accessible by car, ferry or train, so our customers can continue their holiday adventures into Europe. For us, 2018 will definitely be the Year of the Holiday Dog.”

Leading dog trainer and behaviourist, Louise Glazebrook of The Darling Dog Company endorses holidays with your dog saying: "Dogs love to explore and a getaway with your furry best friend in tow provides the perfect opportunity, plus they get the added bonus of spending more dedicated time with their favourite human. Going away often allows owners to do longer walks in some more exciting places than the norm, giving both the owner and the dog a fun break from their daily routine. However, when holidaying with your dog it's important to get it right – particularly if they are nervous, insecure or sticklers to a strict routine, to ensure a smooth and enjoyable break. As dog lovers and dog-friendly travel experts, PetsPyjamas recognise this and their Pet Concierges will help find and plan the right break for both human and hound where the dog will love being spoilt, playing and sleeping in some very dog-friendly places, and bonding with their favourite person.”

Find out more at: Petspyjamas.com/travel-edit

*Europe’s pet-owning households: http://www.fediaf.org/who-we-are/facts-and-figures.html*The Guide Dogs Great British Dog Survey 2017: https://www.guidedogs.org.uk/news/2017/november/great-british-dog-survey-2017

Brits to spend more on pets than partners this Valentine's Day

 Half of us will ditch our date and spend our hard-earned cash on our beloved pets   this Valentine’s Day according to research released today.  A study of UK pet owners* commissioned by Natures Menu, has revealed that almost half of us (47%) will buy our pet a gift this Valentine’s Day, and one in three of us (37%) admit we’ll be spending the special day with a furry friend and not a significant other.  However, for those of us in a relationship, 14% actually admit to loving our pets even more than our other half!  We’re not afraid of pushing the boat out either with £210million estimated to be spent on our beloved pets this February.** 44% of us will spend between £10-£30 with 4% admitting to really splashing out, spending over £30 per pet.  Outside of London (57%), Birmingham comes out top as the city which will treat its pets the most this Valentine’s Day (54%), followed by Glasgow (50%) and Edinburgh (47%).  And what about dogs vs. cats? We’re a ‘puppy love’ nation according to the data, with a quarter of us (25%) admitting our pups will receive a special gift. Cats still fare well though with 19% of us admitting to treating our kitty.  The top five treats for pets this Valentine’s Day:  1.    A favourite treat - 35%  2.    A toy to play with - 30%  3.    A new bowl - 9%  4.    A slap-up dinner - 7%  5.    A cute outfit - 4%  Claire Miller, Head Vet at experts in raw and natural pet food, Natures Menu, said: “It’s great to see that we really are a nation of animal lovers! Part of lovingly caring for our pets should be ensuring they are fed the right food, so if treats are your gift of choice, make sure they’re high in nutritional value and balanced with plenty of exercise to maintain a healthy lifestyle."

Half of us will ditch our date and spend our hard-earned cash on our beloved pets this Valentine’s Day according to research released today.

A study of UK pet owners* commissioned by Natures Menu, has revealed that almost half of us (47%) will buy our pet a gift this Valentine’s Day, and one in three of us (37%) admit we’ll be spending the special day with a furry friend and not a significant other.

However, for those of us in a relationship, 14% actually admit to loving our pets even more than our other half!

We’re not afraid of pushing the boat out either with £210million estimated to be spent on our beloved pets this February.** 44% of us will spend between £10-£30 with 4% admitting to really splashing out, spending over £30 per pet.  Outside of London (57%), Birmingham comes out top as the city which will treat its pets the most this Valentine’s Day (54%), followed by Glasgow (50%) and Edinburgh (47%).

And what about dogs vs. cats? We’re a ‘puppy love’ nation according to the data, with a quarter of us (25%) admitting our pups will receive a special gift. Cats still fare well though with 19% of us admitting to treating our kitty.

The top five treats for pets this Valentine’s Day:

1.    A favourite treat - 35%

2.    A toy to play with - 30%

3.    A new bowl - 9%

4.    A slap-up dinner - 7%

5.    A cute outfit - 4%

Claire Miller, Head Vet at experts in raw and natural pet food, Natures Menu, said: “It’s great to see that we really are a nation of animal lovers! Part of lovingly caring for our pets should be ensuring they are fed the right food, so if treats are your gift of choice, make sure they’re high in nutritional value and balanced with plenty of exercise to maintain a healthy lifestyle."

Eukanuba promotes stockists with new tool

 

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Eukanuba has launched an online store locator giving retailers a great opportunity to promote themselves as a Eukanuba stockist. Sitting on the Eukanuba website, the interactive map allows owners to search their local area quickly and easily to find their nearest store.

George Udrea, Trade Marketing Executive at Eukanuba comments; “We’re really excited about the launch of our new store locator, which gives our retailers the perfect opportunity to promote themselves as a stockist and boost their sales. We always strive to support our retailers in any way we can and hope that this new digital platform will bring more customers to their store.”

Developed with vets and recommended by breeders, Eukanuba’s range of premium nutrition includes chicken and turkey as its number one ingredient together with a tailored blend of vitamins and minerals for visible benefits which last a lifetime.

To find out more about the store locator, please visit www.eukanuba.co.uk/store-locator.

Louis Walsh narrates Christmas film for dogs

'Tis the season for Christmas movies and as we all snuggle up to watch It's a Wonderful Life, it's worth remembering that it might not be Fido's favourite. Enter Louis Walsh, star of X Factor who has narrated a Christmas movie – just for dogs! Read all about the film and why it was created in the December issue of PPM.

Rescue pets of the year revealed!

Maine Coon Darwin and whippet cross Scout have been named the Royal Canin Rescue Cat and Dog of the Year respectively.  Rescue cats and dogs were entered into the competition run via Royal Canin Facebook page, and Darwin and Scout both romped home with a massive vote!

Darwin and Scout have each received a hamper of goodies, while the rescue centre they came from receives enough food for up to 50 dogs or cats for a month.

Suzy Roffey, Rayal Canin National Sales Manager PRO, says: “This is the fifth year of the competition, and the first time we’ve opened it up to dogs as well.  Our aim is to drive awareness and provide support for the many rescue centres we work with throughout the UK, as well as another way of driving footfall into the specialist pet trade.  It’s also very rewarding for us, as animal lovers, to be able to know that rescue dogs and cats are getting the benefit of health nutrition, both while they are in rescue and when they move on to their forever homes.”

Darwin

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Five year old Darwin lives with Alison and Mark Ware at TC’s Forever Home, the cat sanctuary they couple have devoted their lives to in Dundrum, Co. Down.  As one of currently 19 cats, all of whom have been adopted because they are elderly, disabled, have special needs or are terminally ill, Darwin’s role is to help settle new cats in and provide nurturing for any cat who needs it.  Alison and Mark adopted Darwin when he was six months old and his elderly owners could no longer cope with him.

Darwin’s story began in April this year, when he was shot in the face with a shotgun, suffering extensive facial damage.  The lead shot blew a hole in the roof of his mouth up into his face, shattering his upper jaw and gum so that there was nothing left on the upper left side.  Darwin underwent several operations and almost died in Alison’s arms twice, but he and the vets fought incredibly hard, and 12 weeks to the day since his accident Darwin was fully recovered – apart from a little ‘Elvis’ lip and a tendency to dribble it is impossible to believe he was so badly hurt.  Social media has given Darwin worldwide support, with his story featuring on Instagram as #toughestcatintheworld and #fightfordarwin.

Alison says: “We are so proud of Darwin, he’s come through so much and still remained his magnificent, beautiful self.  He really is a very special cat, and clearly sees himself as having a duty to look after us and the other cats, especially when a new one arrives.

“To have won enough food for a month is a significant prize for us – we are part of the local cat rescue community, and we usually fundraise through things like car boot sales and quiz nights for everything we need.  Feeding 19 cats a month is a huge element of our costs, and because our cats are all quite sensitive in different ways we put huge emphasis on top quality food.”

Scout

Seven year old Scout now lives with vet nurse Tracey Ison and her husband Paul in Hinckley, after being rehomed aged six months from East Midlands Dog Rescue. 

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Scout’s life didn’t start well: picked up as a stray, tiny puppy in County Durham, it was initially thought that he was blind and deaf.  He also had mange and kennel cough.  Euthanasia was considered on the grounds of his many issues and potential of being difficult to find a home for.  However three amazing rescue organisations worked together to save his life, and it was love at first sight for Tracey and Paul when they met him at East Midlands Dog Rescue.

Tracey says: “Although not deaf, Scout is almost completely blind but he doesn’t let this hold him back one bit.  We promised him as normal a life as possible and this is exactly what he has.  Scout has climbed mountains and paddled in the sea, he has achieved his Bronze Good Citizens award and has even tried his paw at agility."

 

Key Account Manager – Specialist Pet Channel

Pet’s Choice is a leading pet food manufacturer based across three sites in Lancashire.

Manufacturing and distributing our brands; Webbox, Davies, Vitakraft, Goodwyns, Oceanic, TastyBone and Spikes World products through all UK major grocery channels and specialist pet trade channels. Pets Choice are one of the fastest growing UK pet food manufacturers and are looking to further strengthen our ever-growing team with an additional “Key Account Manager” for the Specialist Pet sector.

 

The successful candidates will be responsible for establishing and expanding the customer base within pet specialist retailers whilst developing and maintaining relationships with our existing customers.

Applicants should be excellent communicators, presenters and negotiators, self-motivated and have the ability to work on their own initiative to realise the potential within this market. A good understanding and feel of sales and market trends is required. Comprehensive computer skills including Microsoft Excel are essential. The role is accountable for meeting sales and profitability targets and ensuring regular planning and reporting is maintained.

Sales experience within the pet industry is favoured.

The position is field based and will involve travel around the UK; therefore, a full UK driving license is vital.

 Pets Choice offer a competitive salary and benefits package, including a company car, mobile phone and computer.

Please reply in writing, enclosing your CV and current salary package to:

recruitment@petschoice.co.uk

Alternatively you can post your application to: Pets Choice Ltd, Brentwood House, Lower Philips Road, Whitebirk Industrial Estate, Blackburn, BB1 5UD.

The closing date for applications is 31st August 2017.

Supreme launch new magazine to help small pet retailers

The very first issue of Small Pet Retailer magazine is set to hit pet stores throughout the UK this summer.

It is the first magazine dedicated to small pet retailing and takes a look at some of the simple steps retailers can take to help grow sales in the category.

There are articles on what the future holds for small pet retailing, advice on category management, with planogram concepts, as well as ideas on how to create a simplified and frustration-free shopper experience.

The magazine features top tips for helping retailers train store colleagues, as well as many other great ways to help sell more small pet products in store.

The new magazine, launched by Supreme Petfoods this summer, also provides a glimpse behind the scenes with an insight in to the natural, locally sourced ingredients they use in their products, as well as an interview with Supreme’s Technical Manager.

Claire Hamblion, Marketing Manager at Supreme says “This really is a first for Supreme and for the category. We want to do everything we can to share our expertise so that we can help pet retailers everywhere revamp their small pet categories. That is why, in the magazine, we are inviting customers to email us a photograph of their current small pet section, so that we can provide them with a free category audit.”

View the digital version of the magazine at http://supremepetfoods.com/retailer-zone/.