Eukanuba promotes stockists with new tool



Eukanuba has launched an online store locator giving retailers a great opportunity to promote themselves as a Eukanuba stockist. Sitting on the Eukanuba website, the interactive map allows owners to search their local area quickly and easily to find their nearest store.

George Udrea, Trade Marketing Executive at Eukanuba comments; “We’re really excited about the launch of our new store locator, which gives our retailers the perfect opportunity to promote themselves as a stockist and boost their sales. We always strive to support our retailers in any way we can and hope that this new digital platform will bring more customers to their store.”

Developed with vets and recommended by breeders, Eukanuba’s range of premium nutrition includes chicken and turkey as its number one ingredient together with a tailored blend of vitamins and minerals for visible benefits which last a lifetime.

To find out more about the store locator, please visit

Louis Walsh narrates Christmas film for dogs

'Tis the season for Christmas movies and as we all snuggle up to watch It's a Wonderful Life, it's worth remembering that it might not be Fido's favourite. Enter Louis Walsh, star of X Factor who has narrated a Christmas movie – just for dogs! Read all about the film and why it was created in the December issue of PPM.

Rescue pets of the year revealed!

Maine Coon Darwin and whippet cross Scout have been named the Royal Canin Rescue Cat and Dog of the Year respectively.  Rescue cats and dogs were entered into the competition run via Royal Canin Facebook page, and Darwin and Scout both romped home with a massive vote!

Darwin and Scout have each received a hamper of goodies, while the rescue centre they came from receives enough food for up to 50 dogs or cats for a month.

Suzy Roffey, Rayal Canin National Sales Manager PRO, says: “This is the fifth year of the competition, and the first time we’ve opened it up to dogs as well.  Our aim is to drive awareness and provide support for the many rescue centres we work with throughout the UK, as well as another way of driving footfall into the specialist pet trade.  It’s also very rewarding for us, as animal lovers, to be able to know that rescue dogs and cats are getting the benefit of health nutrition, both while they are in rescue and when they move on to their forever homes.”



Five year old Darwin lives with Alison and Mark Ware at TC’s Forever Home, the cat sanctuary they couple have devoted their lives to in Dundrum, Co. Down.  As one of currently 19 cats, all of whom have been adopted because they are elderly, disabled, have special needs or are terminally ill, Darwin’s role is to help settle new cats in and provide nurturing for any cat who needs it.  Alison and Mark adopted Darwin when he was six months old and his elderly owners could no longer cope with him.

Darwin’s story began in April this year, when he was shot in the face with a shotgun, suffering extensive facial damage.  The lead shot blew a hole in the roof of his mouth up into his face, shattering his upper jaw and gum so that there was nothing left on the upper left side.  Darwin underwent several operations and almost died in Alison’s arms twice, but he and the vets fought incredibly hard, and 12 weeks to the day since his accident Darwin was fully recovered – apart from a little ‘Elvis’ lip and a tendency to dribble it is impossible to believe he was so badly hurt.  Social media has given Darwin worldwide support, with his story featuring on Instagram as #toughestcatintheworld and #fightfordarwin.

Alison says: “We are so proud of Darwin, he’s come through so much and still remained his magnificent, beautiful self.  He really is a very special cat, and clearly sees himself as having a duty to look after us and the other cats, especially when a new one arrives.

“To have won enough food for a month is a significant prize for us – we are part of the local cat rescue community, and we usually fundraise through things like car boot sales and quiz nights for everything we need.  Feeding 19 cats a month is a huge element of our costs, and because our cats are all quite sensitive in different ways we put huge emphasis on top quality food.”


Seven year old Scout now lives with vet nurse Tracey Ison and her husband Paul in Hinckley, after being rehomed aged six months from East Midlands Dog Rescue. 


Scout’s life didn’t start well: picked up as a stray, tiny puppy in County Durham, it was initially thought that he was blind and deaf.  He also had mange and kennel cough.  Euthanasia was considered on the grounds of his many issues and potential of being difficult to find a home for.  However three amazing rescue organisations worked together to save his life, and it was love at first sight for Tracey and Paul when they met him at East Midlands Dog Rescue.

Tracey says: “Although not deaf, Scout is almost completely blind but he doesn’t let this hold him back one bit.  We promised him as normal a life as possible and this is exactly what he has.  Scout has climbed mountains and paddled in the sea, he has achieved his Bronze Good Citizens award and has even tried his paw at agility."


Key Account Manager – Specialist Pet Channel

Pet’s Choice is a leading pet food manufacturer based across three sites in Lancashire.

Manufacturing and distributing our brands; Webbox, Davies, Vitakraft, Goodwyns, Oceanic, TastyBone and Spikes World products through all UK major grocery channels and specialist pet trade channels. Pets Choice are one of the fastest growing UK pet food manufacturers and are looking to further strengthen our ever-growing team with an additional “Key Account Manager” for the Specialist Pet sector.


The successful candidates will be responsible for establishing and expanding the customer base within pet specialist retailers whilst developing and maintaining relationships with our existing customers.

Applicants should be excellent communicators, presenters and negotiators, self-motivated and have the ability to work on their own initiative to realise the potential within this market. A good understanding and feel of sales and market trends is required. Comprehensive computer skills including Microsoft Excel are essential. The role is accountable for meeting sales and profitability targets and ensuring regular planning and reporting is maintained.

Sales experience within the pet industry is favoured.

The position is field based and will involve travel around the UK; therefore, a full UK driving license is vital.

 Pets Choice offer a competitive salary and benefits package, including a company car, mobile phone and computer.

Please reply in writing, enclosing your CV and current salary package to:

Alternatively you can post your application to: Pets Choice Ltd, Brentwood House, Lower Philips Road, Whitebirk Industrial Estate, Blackburn, BB1 5UD.

The closing date for applications is 31st August 2017.

Supreme launch new magazine to help small pet retailers

The very first issue of Small Pet Retailer magazine is set to hit pet stores throughout the UK this summer.

It is the first magazine dedicated to small pet retailing and takes a look at some of the simple steps retailers can take to help grow sales in the category.

There are articles on what the future holds for small pet retailing, advice on category management, with planogram concepts, as well as ideas on how to create a simplified and frustration-free shopper experience.

The magazine features top tips for helping retailers train store colleagues, as well as many other great ways to help sell more small pet products in store.

The new magazine, launched by Supreme Petfoods this summer, also provides a glimpse behind the scenes with an insight in to the natural, locally sourced ingredients they use in their products, as well as an interview with Supreme’s Technical Manager.

Claire Hamblion, Marketing Manager at Supreme says “This really is a first for Supreme and for the category. We want to do everything we can to share our expertise so that we can help pet retailers everywhere revamp their small pet categories. That is why, in the magazine, we are inviting customers to email us a photograph of their current small pet section, so that we can provide them with a free category audit.”

View the digital version of the magazine at

Verm-X rewards personal achievement

Following the successful relaunch of the new packaging for the Verm-X Dog, Cat and Rabbit products, Verm-X held a promotion for the customers of Pedigree Wholesale earlier this year. This was supported with an Incentive Competition for the Tele Sales Team at Pedigree. Pictured, is Kevin Byrne from Verm-X presenting Dani Robinson with her prize at Pedigree's Gamston offices to mark her excellent achievement. 

Job Vacancy for Aquatics Department Manager (Full Time)

Hornsea Garden Centre is one of the largest centres in the British Garden Centres family. Located in beautiful surroundings near Hornsea it has recently seen the addition of a new restaurant and a huge development making it a destination garden centre. Hornsea now boasts a new aquatics department as part of the development.

The new aquatics department here at Hornsea Garden Centre is the one stop shop for the fish keeper. With a great range of Marine, Tropical and Cold Water fish. We offer our customers a great selection of accessories along with expert advice to help them get the most out of their aquarium or pond.

We are looking for a passionate and motivated Aquatics Department Manager to continue the development of this department. Previous experience as a retail manager within the aquatics industry is preferred, however, applicants with a proven management background with a knowledge of fish keeping will be considered.

The successful candidate will be:

• Accountable for the operational excellence and financial performance of your department.

• Ensuring the highest standards of display, compliance and livestock inventory control are maintained and that sales revenue targets are achieved and exceeded.

• An inspirational leader for your new team ensuring that they receive clear direction and performance management within a culture of coaching and mentoring.

• Highly commercial and results driven with a proven track record in a Management position.

• Positive and strong communicator and a skilled motivational people manager. Adept at succession planning and performance management.

• Accountable for providing great customer service and have a keen eye for detail around the consumers experience in your department.

• A solution orientated thinker with excellent problem solving skills.

• Maintain standards of cleanliness and biological health of livestock holding systems.

• Responding to customer needs with expert advice and providing excellent customer service

If you are looking for new challenges with in a forward thinking family run business and would enjoy the rewards this role would bring then we would like to hear from you.

Please email your CV and include any relevant fishkeeping experience, toether with a cover letter explaining why you could be an ideal candidate for the position.

Closing date: Wednesday 19 April 2017

Top 3 Welsh pet products

To celebrate St David's Day, we've gathered together some great products from some of our favourite Welsh brands.

Truline by Pero
This meat and fish variety contains chicken, turkey, salmon and is grain-free. Pero have been making natural foods since 1985 and are based in Betws-y-coed, North Wales.
More info:

Welsh Meadow Hay by Burns
Based in Carmarthenshire, Burns' Welsh Meadow Hay is good for rabbits, and for pets, is a true taste of Wales. The hay is made on Burns' own farm too.
More info:

Country Choice by Gelert Nutrition
Gelert was the name of Prince Llewellyn's loyal dog and this food is fit for royalty. This wet food is gently steamed and is available in trays of 395g.
ore info: