We’ve counted up all of your votes and are delighted to be able to announce the champions of the Pet Product Marketing Retailer Recommended Awards 2025! To win one of these honours is a big deal. As the ones on the ground, speaking to pet owners, and selling them the products, your opinions as retailers are really valued. The companies, brands and people that have won awards are genuinely proud to gain your seal of approval.
Here's a full line-up of winners:
Wet Dog Food of the Year
Winner: Forthglade, Adult Grain Free
Find out more about Forthglade's win for a fifth year in a row
Dry Dog Food of the year
Winner: Canagan range of Grain Free Dry Dog Food
Find out about Canagan's double awards win
Raw Dog Food of the Year
Winner: Natures Menu
Why retailers voted for Natures Menu
Dog Treat of the Year
Winner: Arden Grange Tasty Liver Treat
Arden Grange share about their award wins
Dog Accessory of the Year
Winner: Pet Remedy Boredom Buster foraging kit
Read about Pet Remedy's two awards
Cat Food of the Year
Winner: Arden Grange Sensitive Adult Ocean White Fish
Find out about Arden Grange's two awards this year
Cat Treat of the Year
Winner: Catit Creamy
Read more: how Hagen brands won three awards
Cat Litter of the Year
Winner: Breeder Celect Recycled Cat Litter
Find out more about Breeder Celect and their award
Cat Accessory of the Year
Winner: Catit Pixi Fountain range
Read about how the trade voted for Hagen brands for three awards
Grooming Product of the Year
Winner: FURminator Deshedding Tool
Why retailers voted for FURminator
Pet Wellbeing Product of the Year
Winner: VETIQ Serene Calming Ointment
Read more about VETIQ's award-winning brand
Flea Treatment of the Year
Winner: Indorex Defence Household Flea Spray
How Indorex has won a host of awards
Worming Treatment of the Year
Winner: Drontal Dog Tasty Bone
Why Drontal works for retailers
Bird Product of the Year
Winner: Marriage's Premier Parrot Food
Find out about Marriage's and its award-winning brand
Reptile Product of the Year
Winner: Exo Terra T5 lighting range
How Hagen brands won a three awards
Aquatic Product of the Year
Winner: King British Fish Flake
Small Animal Product of the Year
Winner: Science Selective Food & Treats Range for Small Animals
Find out more about the triple win for Supreme
Wild Animal Product of the Year
Winner: Brambles Crunchy Hedgehog Food
Manufacturer of the Year
Winner: Supreme Petfoods
A triple win for Supreme Petfoods
Wholesaler of the Year
Winner: Bestpets
Emerging Brand of the Year
Winner: Ruffingtons
How these award-winning treats are disrupting the market
Product Innovation of the Year
Winner: Canagan Soup for Cats
Shopfitting/POS of the Year
Winner: Science Selective Food Samples & POS for Rabbits & Guinea Pigs
Supreme's triple win at this year's awards
Eco Brand of the Year
Winner: Yora Pet Foods
Why eco-conscious owners need to know about Yora
Sales Rep of the Year
Winner: Daisy Maclean - Copdock Mill/H G Gladwell
Must-Stock Product of the Year
Winner: Pet Remedy calming and emotional wellbeing spray
Thank you to everyone who voted, and congratulations to this year's champions!