Assisi Pet Care, a leading UK-based producer of premium natural pet food and treats, today announces that it has acquired Forthglade, a leading natural pet food manufacturer.
Founded in 1971 and headquartered in Okehampton, Devon, Forthglade is one of the UK’s leading premium natural pet food brands, with a state-of-the-art manufacturing facility specialising in high-quality, minimally processed wet and dry dog food and natural treats.
The acquisition marks a significant strategic milestone for Assisi and its latest step in building a leading European brand in premium natural pet care. Forthglade will strengthen Assisi’s position in premium natural pet food. It joins Assisi's existing premium brand portfolio, which includes Burns, Hollings, HiLife, Maced, Pet Munchies, Yakers and NAW.
Chris Melander, CEO of Assisi Pet Care, said: “We have long admired Forthglade and the business David and his team have built. To create such a strong brand, trusted by pet owners, is a real achievement, underpinned by a passionate commitment to natural, high-quality nutrition. Forthglade is an excellent fit for Assisi, and we are excited to invest behind the brand and the business to unlock its next phase of growth.”
David Cox, CEO of Forthglade, added: “Joining the Assisi family marks an exciting new chapter for Forthglade and is testament to the incredible journey we have been on over the last few years. I am immensely proud of how we have developed the business, establishing Forthglade as a trusted leader in premium, minimally processed pet food. None of this would have been possible without the dedication, passion and hard work of our exceptional team. Partnering with Assisi provides the strategic support to accelerate our growth, and we are all excited about the next stage for the business.”
About Assisi Pet Care
Headquartered in London, Assisi Pet Care is one of Europe's leading premium natural pet care platforms, bringing together high-quality dog and cat food and treat brands under one roof. Assisi operates manufacturing facilities in the UK and Poland, serving specialist pet, grocery and e-commerce customers across Europe. Its ambition is to build the leading house of natural pet care brands in Europe, helping pets live longer, healthier, happier lives.
About Forthglade
Founded in 1971 and headquartered in Okehampton, Forthglade is one of the UK's leading premium natural pet food brands. The company manufactures high-quality, minimally processed wet and dry dog food from its state-of-the-art production facility in Devon. The company has been backed by IK Partners since it acquired a majority stake in 2020. Since then, the brand has established a highly diversified omnichannel distribution model across major grocery retailers, independent specialist pet stores, and rapidly growing D2C and online third-party channels. Under the leadership of David Cox (CEO), the business has successfully expanded its production capacity, accelerated its digital commerce footprint, and broadened its product offering to include cold-pressed dry food, treats and supplements.