The acquisition of the German company will see five-fold increase in Burgess Pet Care’s international revenues.
The move marks a step forward in Burgess’ global growth strategy that will see the group increase its international revenues to £12.5m. The acquisition, completed through an asset purchase process, represents Burgess’ largest international deal to date following its purchase of natural dog food brand Green Pantry and investment in fresh dog food subscription business Tuggs.
Bunny Nature is known for its high-quality small animal feeds, with established distribution spanning the EU, North America and Asia. Its international footprint provides Burgess with immediate access to a broader customer base and supports its ongoing strategy to scale its presence worldwide.
Burgess will maintain Bunny Nature as a distinct brand within the group, preserving its German identity, customer relationships and product quality. Existing senior leadership teams will remain in place, providing continuity and a seamless service for its customers, partners and employees.
Mark Womersley, Managing Director of Burgess Pet Care, said,
“This is a significant milestone for Burgess. Bunny Nature is a highly respected brand with genuine international reach, and its values, expertise, and reputation align perfectly with our long-term ambition to create the world’s leading small animal brand.
“The acquisition transforms our global footprint. International sales now account for 35% of group revenue, up from 10% previously, with international revenue increasing from £2.5m to £12.5m—five times its previous size”.