Following a strategic partnership announced in 2025, Zoomark BolognaFiere Cosmoprof SpA and Petzoo Eurasia Ulusal Fuarcilik have revealed plans to launch a new pet exhibition in Turkey from 2028.
The new event forms part of BolognaFiere Group's long-term international growth strategy and will be developed in partnership with Ulusal Fuarcilik, one of Turkey's leading pet industry exhibition organisers.
Ahead of the launch, Zoomark will support Petzoo Eurasia's international marketing and sales activities for the 2026 and 2027 editions, helping to expand the exhibition's global reach and strengthen business opportunities for exhibitors, buyers and industry professionals in one of the world's fastest-growing pet markets.
Gianpiero Calzolari, President of BolognaFiere, said,
"The development of international exhibition platforms is a key pillar of BolognaFiere Group's growth strategy.
"The collaboration has already generated significant interest from international stakeholders and has confirmed the strategic importance of Turkey as a meeting point between Europe, Asia and the Middle East."
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