The range is inspired by traditional British recipes
Experts in natural pet nutrition, Natures Menu, have announced the launch of a brand-new wet range, Hearty Stews, inspired by traditional British recipes.
The Hearty Stews range is crafted to bring dogs a new, delicious texture while delivering complete and balanced nutrition with every meal.
A U&A study from Ipsos shows that when choosing wet dog food, pet owners are most influenced by taste, price, and texture - with 75% prioritising taste, 63% considering price, and 36% seeking new textures.
The new Natures Menu Hearty Stews range responds to this demand by introducing a new chunky stew texture – tender meaty chunks enveloped in a rich, velvety gravy – offering a highly palatable texture and appetising appearance that is ideal for even the fussiest eaters, whether served alone or with kibble as part of a mixed feeding routine.
Available in cans (415g) and pouches (100g), Hearty Stews are made for pet parents who seek natural ingredients, quality and taste profile, at a competitive price point, and sit alongside a relaunched Country Hunter and Delicious Paté wet portfolio.
Hearty Stews: Cans (415g)
Available in five tasty flavours – Beef, Chicken, Salmon, Turkey and Lamb, each mixed with veg – the 415g cans are crafted with high-quality ingredients with approximately 30% of animal ingredients and with no added colours or preservatives.
Specially developed for adult dogs, the range is available in convenient multipack options: x6 (3x Chicken & Veg, Turkey & Veg), x12 (3x Beef & Veg, Chicken & Veg, Lamb & Veg, and Salmon & Veg), and x18 (4x Chicken & Veg, Beef & Veg, Salmon & Veg, Lamb & Veg), offering a variety of flavours to keep mealtimes exciting and nutritious.
Hearty Stews: Pouches (100g)
A naturally delicious new range, with prebiotics and 35% meat and animal derivatives; the 100g pouches are a great option for dog owners looking for tasty variety in a convenient format.
Available in four delicious flavour combinations – Beef & Carrots, Chicken & Veg, Salmon & Herbs (with parsley, dill and thyme), and Turkey & Green Beans – the pouches come in multipacks of x12 (3x each flavour) and x24 (6x each flavour), ideal for keeping mealtimes balanced and full of flavour.
Melanie Sainsbury, Veterinary Expert at Natures Menu, said: “Pet owners are increasingly mindful of both taste and health, and the new Natures Menu Hearty Stews range is designed to meet the demand for texture variety and flavour.”
“Hearty Stews combine mixed proteins, herbs, and vegetables into flavourful recipes inspired by British classics – all without artificial colours, or preservatives. It is food dogs love.”
Natures Menu specialises in natural dog food made with quality meats and fish, blended vegetables, fruits and healthy carbohydrates. Crafted by experts in Norfolk, Natures Menu uses British suppliers and ethical product sources wherever possible.
All Hearty Stews multipacks – and the wider wet food multipack portfolio – will be available with a 20% discount throughout July and August! Stock up now to take advantage of this limited-time offer and maximise sales during peak summer months.
For more information about the full wet portfolio from Natures Menu, simply visit the Natures Menu trade portal or contact the team via phone: 0800 018 3770, or email: [email protected].