It’s back with an expanded programme designed to o er valuable insight for both professional groomers and pet retailers
Taking place at the NEC Birmingham from 27-29 September, 2026, the UK’s premier pet and aquatics trade show continues to develop its popular show features, with this year’s Grooming Zone introducing new retailer-focused sessions alongside the return of live grooming demonstrations.
Delivered in partnership with BIGA (British Isles Grooming Association), The Grooming Zone will showcase expert-led demonstrations highlighting professional grooming techniques, best practice and practical skills, making it an essential destination for groomers looking to enhance their knowledge.
New for 2026, retailers will also benefit from dedicated sessions focused on growing their grooming category. Experts will share advice on recommending coat and skin care products with confidence, helping customers choose the right solutions for their pets while also recognising when it is appropriate to refer them to a professional groomer.
Whether you’re a groomer looking to refine your skills or a retailer keen to expand your grooming offering, The Grooming Zone provides practical advice and industry expertise that can be applied straight away.
Free to attend for qualifying trade professionals, The Grooming Zone is just one of the many attractions at PATS 2026, which takes place alongside BETA International at the NEC Birmingham.
To find out more, click here. Alternatively, to sign up, scan the QR code below.
