Entering its 28th edition with bold initiatives and strong momentum, Pet Fair Asia returns to Shanghai from 19-23 August, 2026. As Asia’s flagship event for the pet industry, the show continues to push boundaries by broadening its scope and impact.
A record of 320,000 sqm of exhibition space will host more than 2,600 exhibitors, presenting what Pet Fair Asia describe as a 360-degree showcase of pet industry products. While core segments such as food, supplies, and healthcare remain robust, Pet Fair Asia says it is bringing a spotlight on emerging growth drivers such as functional nutrition, fresh pet diets, smart technologies, fashion, travel solutions, and human-pet co-living.
Edwin Tan, CEO at Globus Events, the show’s organiser, said,
“We are delighted to present a continually refreshed platform to our audience each year, enriched with new programmes and innovative initiatives that showcase the very best of Asia’s pet industry. As both a manufacturing and innovation powerhouse, China remains a key and rapidly expanding pet market, offering significant opportunities for pet businesses worldwide. Pet Fair Asia has already established itself as an unmissable global meeting hub in Asia, providing a unique vantage point to understand where the future of the pet industry is headed.”
Pet Fair Asia is attracting significant global attention, with a growing number of international companies and brands choosing the show as their gateway to the Asian market – particularly through the expansion of national pavilions. Building on the strong presence of six pavilions in 2025 – New Zealand, Japan, South Korea, Taiwan (China), the United States, and Poland – the 2026 edition is set to welcome an even broader international line-up, with new pavilions from Australia, Canada, and Thailand.
On the visitation side, international attendance at Pet Fair Asia has become a standout feature. In 2025, the event was attended by 130,000 professional visitors from China and a record of 90 other countries, with international visitation growing by more than 20%, reflecting China’s rising influence in the global pet economy.
This year, Pet Fair Asia is launching the VIP B2B DAY – a strategic initiative to strengthen the show’s business focus. The first day of the event will be an invitation-only opening, creating a targeted and efficient environment where exhibitors and key stakeholders can connect in a quieter, more productive setting with minimal distractions. Carefully curated, this day will bring together selected local importers, wholesalers, distributors, VIP buyers, and leading media partners, fostering high-quality interactions and meaningful business exchange.
International visitors, meanwhile, will continue to benefit from full access throughout all show days, with the flexibility to engage from day one. The VIP B2B Day sharpens the focus on core networking with the Chinese domestic buyers, while global participants can explore the exhibition comprehensively and at their own pace.
For more information about the show, click here