Wellness CORE has expanded its premium cat offering with the launch of a new range of benefit-led cat treats, marking the brand’s first move into the fast-growing treats category.
A new approach to treating
Designed to move beyond simple indulgence, the range combines high quality, protein-rich recipes with targeted health benefits, giving retailers a clear point of difference in an increasingly competitive space.
Targeted health benefits, clearly defined
The range includes five recipes tailored to key health needs. Digestion supports gut health with prebiotics, while Immunity helps maintain natural defences through essential vitamins. Skin & Coat delivers omega-3 and 6 for visible condition, and Kitten includes DHA to support early development. A dedicated Dental variant features an airy, crunchy texture with added kelp to help reduce plaque build-up and support oral care. Across the range, the five functional recipes combine a crunchy outer shell with a creamy centre, offering a texture cats enjoy and encouraging repeat purchase.
Built for trial, trade-up and growth
With functionality a growing driver in cat treats, the Wellness CORE range helps retailers meet shopper demand for more purposeful products, supporting premium trade-up and incremental sales. Treats also act as an accessible entry point to the brand, helping recruit new shoppers and drive cross-category purchasing across CORE’s wider wet and dry portfolio.
The new Wellness CORE Cat Treats range is available exclusively through Pedigree Wholesale, supported by launch promotions and in-store activation to help maximise impact at shelf.
For more information, email [email protected] or call 0115 982 3900