Beaphar has relaunched its non-brushing dental range for cats and dogs with new formulas and updated packaging.
The relaunched range covers a variety of formats for both cats and dogs, designed to be used alongside brushing or as part of a regular dental routine where brushing is not possible. Products include Beaphar Plaque Away Dental Powder, Plaque Away Water Additive and Fresh Breath Spray. Additionally, dental treats are available for both dogs and cats. Key range updates focus on improved formulas, with the same competitive price points, palatability and convenience pet owners expect.
Together with Beaphar’s brushing options, including toothpastes, toothbrushes, toothgel and dental kits, the wider range helps retailers to offer a complete dental care solution from one trusted brand.
Claire Edmunds, UK Marketing Manager at Beaphar, said, “Dental care is one of the most important categories in pet retail, with over half of pet owners purchasing dental products in 2025. This relaunch gives retailers an even stronger range to meet that demand. Brushing is an important part of pet dental care, but it’s not always practical for every owner or every pet, so non-brushing options have a vital role to play. We’re confident the improved range will resonate with retailers and customers alike.”
To find out more about Beaphar’s dental range, retailers can visit beaphar.co.uk