Zoomark 2027 will introduce a new exhibition area dedicated to pet memorial care and end-of-life services as part of an expanded line-up of seven specialist zones designed to showcase every segment of the pet industry.
Taking place at BolognaFiere from 11–13 May 2027, the trade show will launch Beyond, a new B2B platform focusing on the growing demand for end-of-life and memorial services for companion animals.
Alongside the debut of Beyond, six returning special areas from the 2025 show will cover key areas of the pet sector, including manufacturing, innovation, premium products, grooming, aquatics and emerging market trends.
The returning zones include:

Factory: Highlighting the pet industry's supply chain, manufacturing, packaging and sustainability

NEXT: Showcasing start-ups, new technologies and emerging business models

Atelier: Featuring premium pet fashion, design and beauty brands

Pawfect!: Dedicated to grooming, pet wellness, education and live demonstrations focusing on the latest developments in aquatics and terrariums

Pet Vision: Presenting innovative products and insights into future consumer and market trends
Pascale Sonvico, Show Office & Sales Manager at Zoomark, said the special areas are designed to help exhibitors gain targeted exposure within an increasingly specialised market.
Pascale commented,
"We offer exhibitors more than exhibition space; we provide targeted visibility and an authoritative business environment where their products, expertise and innovation can become a genuine competitive advantage”.
Zoomark 2027 will take place at BolognaFiere, Italy, from 11–13 May 2027.