The range is designed to help dogs cuts weight while saving money too.
The range has been developed using customer insights to make it easier for owners to choose the right diet, with recipes tailored to different life stages, breed sizes and specific health needs. Each product contains the retailer's OptiThrive blend of nutrients, vitamins and minerals, is vet approved and has undergone extensive taste testing.
The launch comes as pet obesity continues to rise, with the PDSA Animal Wellbeing Report 2025 estimating around half of UK pets are overweight or obese. To support healthier lifestyles, Jollyes is also encouraging owners to use the dog-friendly weighing scales available in every store, where trained colleagues can provide nutritional advice and help customers select the most suitable diet for their pet.
Products in the range include:
- Optimum Pet Health Adult Dry Complete 15kg £48.00
- Optimum Pet Health Adult Dry Complete Large Breed 15kg £48.00
- Optimum Pet Health Junior Dry Complete Weight Control 15kg £52.00
- Optimum Pet Health Junior Dry Complete 15kg £48.00
Customers can save almost a third (29%) by choosing selected Optimum Pet Health products over comparable well-known brands and similar specialist own label ranges at other pet retailers.
Jollyes’ chief marketing officer, Sean McGinty, said,
"We know pet owners want the confidence that they're feeding their dogs a nutritionally balanced diet, but they also want products that are easy to understand and offer excellent value.
“Optimum Pet Health has been developed with leading UK suppliers to deliver trusted, science-backed nutrition that supports dogs throughout their lives.
Later this year will see the introduction of the OPH cat range.
To learn more about the range, click here