Company of Animals has announced the relaunch of its Boomi Ball under the Coachi training and behaviour brand, bringing back one of the category’s longest-standing durable dog toys.
The relaunch includes four sizes to support all types of dog owners, matching by breed and play style. The two smaller sizes are also featured within the Coachi Puppy & Mini range, providing continuity for younger and smaller dogs as they progress through life stages.
Originally introduced in 1991, the Boomi Ball has built a strong reputation as an outlet for energetic dogs, supporting natural chasing instincts and providing a constructive way to release energy.
Dr Emily Mugford, CEO at Company of Animals, said, “The Boomi Ball has been part of our product heritage for over three decades, and its relaunch within the Coachi brand reflects both its proven performance and its relevance to today’s pet owners.”
Positioned within the broader Coachi behaviour and engagement approach, the product aligns with growing demand for enrichment-led play that helps manage stimulation and reduce boredom behaviours.
The refreshed range was showcased to trade partners at Global Pet Expo (USA) and Interzoo (Germany), and will be available in major international markets in due course.
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