Pooch & Mutt has expanded its Raw range with the launch of its first-ever freeze-dried products.
The new range includes two Freeze-Dried Treats and two Freeze-Dried Toppers, in meaty and fish flavours. The launch marks a new category entry for the brand, strengthening its position across functional feeding, treating, and everyday pet wellbeing.
The new freeze-dried products sit within Pooch & Mutt’s Raw range, created for adventurous appetites and instinct-led feeding. The range combines high-quality raw meat with carefully selected ingredients, with recipes frozen and then freeze-dried to help lock in goodness, flavour and nutrition.
Pooch & Mutt Freeze-Dried Treats have been created as a premium, high-reward training treat with a light texture. They are available in Lamb and Turkey & Salmon flavours and contain high-quality proteins have been included to help maintain lean muscle, support energy levels and promote overall health.
The Freeze-Dried Toppers are designed to be sprinkled over food or used as a high-value reward. They are available in Chicken and Turkey flavours and made from 96% lean proteins to help maintain lean muscle, support energy and overall health.
The new Freeze-Dried Toppers build Pooch & Mutt’s approach of supporting dogs from the inside out by adding probiotics and gut-supporting ingredients, including pumpkin, cranberry, psyllium husk and lignocellulose, to help support balanced digestion and everyday wellbeing.
Paul Dennison, CEO of Pooch & Mutt, comments,
“Freeze-dried is an exciting new format for our Raw range because it brings together several things we know owners are looking for: high-quality protein, convenience, strong palatability and simple ways to add more functional value into their dog’s day.”
Check out the new range by clicking here poochandmutt.co.uk/collections/freeze-dried