New freeze-dried pet nutrition brand, RAWR, has officially launched in the UK, built on a simple collective belief: pets deserve radically better than ultra-processed junk food.
RAWR enters the market with a seven-product range of complete meals and single-ingredient treats designed specifically for modern dogs and cats. At the heart of the brand is a freeze-drying process which avoids high-heat cooking and heavy extrusion to preserve up to 97% of naturally occurring nutrients while locking in the real meat flavours pets are instinctively drawn to.
The RAWR formula supports healthier skin, a shinier coat, and increased vitality, while offering the convenience of a premium, travel-friendly resealable pouch with zero mess. Each recipe is made with 85% prime-cut meat, heart, and liver, with no grains, fillers, or questionable rendered meat meals. Addressing traditional concerns around raw feeding, RAWR incorporates human-grade, WHO-approved pathogen elimination technology, removing harmful bacteria without the use of heat and giving vets greater confidence in recommending the brand.
Dr Anna Lineva, Board-Certified Veterinary Nutritionist, commented,
"The closer food stays to its natural state, the better pets do. They thrive on real, high-integrity nutrition. Freeze-drying preserves that – delivering the full nutritional power of raw food, safely and conveniently. Every ingredient in a RAWR recipe earns its place; I select each one for a specific nutritional function, so nothing is filler."
The range includes:
For dogs
- RAWR Gourmet Chicken with Superfoods
- RAWR Gourmet Chicken & Salmon with Superfoods
- RAWR Gourmet Beef with Superfoods
For cats
- RAWR Gourmet Chicken with Superfoods
- RAWR Gourmet Chicken & Salmon with Superfoods
Treats, toppers and supplements
- RAWR 100% Chicken Breast
- RAWR 100% Duck Breast
The range is now available online by clicking here