After the successful launch of their Raw Frozen dog food in 2019, Wilsons Pet Food are excited to release their new eco packaging, both in their current Premium Complete Raw Frozen range and in their new core range of 80/10/10 Raw Frozen dog food.
Having produced pet food for over 150 years, Wilsons currently offer a range of Cold Pressed and Raw Frozen Dog Food which is made and pressed in their purpose-built factories in Scotland, along with their recent addition of Healthy Dog Treats.
Following customer feedback and aiming to reduce their environmental impact, Wilsons have been working hard to move away from their original pouches to biodegradable trays and recyclable cardboard sleeves to help target no plastic by the end of 2020, along with plans for their dry Cold Pressed dog food to soon follow.
They have also added a core range of 80/10/10 Raw Frozen dog food in a variety of four different flavours. Like their Premium Complete range, the ingredients for their new Raw range is sourced from the UK and produced in their Scottish factory.
Dan Griffin head of sales at Wilsons Pet Food, says; “We are one of the first brands to offer raw pet food in biodegradable trays which are ‘guilt free’ and easy to use, plus being paired with using local British ingredients, it’s ticking every box we could have hoped for! I am also very excited to add a core range of 80/10/10 for the experienced or DIY feeder, which means whether you’ve been feeding raw for years or have just started, Wilsons Pet Food has the perfect product range for you.”
Their new range of eco packaging will be available in select stockists from the end of July 2020 and will be phased in across the remainder of stockists and their website as current stock is sold.
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