Nourishing dog food with natural prebiotics
Nourishing dog food with natural prebiotics
For over 30 years, Butcher’s has stood out from the crowd by doing things ‘The Butcher’s Way’. With a longstanding heritage in ‘nose to tail’ no waste farming, the brand has evolved into making naturally nourishing food for dogs.
More shoppers now choose Butcher’s than ever before, making Butcher’s the number 1 brand in main meal food value sales, volume sales and shopper penetration.*
Butcher’s Natural Health Support Range
The dog population increased by 11% during COVID and by 2030 the average dog age will increase by 10%.^
Because of this, nutrition supporting lifelong health is becoming a key shopper need. Over recent years Butcher’s have pioneered a range of foods enriched with Natural Health benefits to support the keys needs of dogs as they grow and mature. The range is developed by nutritionists and is vet recommended.
- Recovery & Revive, helping dogs to get back on track
- Healthy Heart, supporting maintaining a healthy heart
- Lean & Tasty, to help maintain a healthy weight
- Simply Gentle, for dogs with sensitive stomachs
- Joints & Coat, support healthy joints, skin and coat
The Butcher’s Promise:
- Always use natural ingredients
- Make products everyday affordable
- Use trusted produce from British and Irish farms
- Create complete and balanced recipes full of all the vitamins and minerals dogs need
- 100% no nasties, junk or fillers
- All packaging fully recyclable
Recovery & Revive
Research shows that 50% of owners switch their brand of food when their dog is feeling unwell.^^ Recovery & Revive provides exactly the right amount of supportive ingredients to rebalance gut bacteria and rebuild natural immune defences, helping a dog’s recovery.
These vet recommended, gentle recipes are made with just chicken and rice. They also contain beta glucans to help strengthen a natural immune system, prebiotic MOS and FOS to support the growth of healthy gut bacteria, and paraprobiotics to help rebalance intestinal flora and natural immune defences.
The Butcher’s Recovery & Revive range of products are only available to pet specialist retailers, enabling pet stores to offer an affordable, natural and sustainable product to dog owners who have sought professional feeding advice for their recovering pet.
Core Natural Health Support Range
Healthy Heart
The number 1 health need with modern owners, every recipe has the right amount of naturally active ingredients to support heart muscle function. With plant-based omega 3, Taurine & L’Carnitine, vitamins C & E, these grain free recipes contain a combination of key ingredients to support a healthy heart and help dogs thrive.
Simply Gentle
70% of dog owners claim their dog suffers from having a sensitive stomach**. Simply Gentle is there to support a sensitive tummy, with chicory root, pre-biotic and whole grain rice, these hypoallergenic recipes are ideal for dogs with sensitive stomachs.
Lean & Tasty
51% of dogs in the UK are overweight or obese.*** Lean & Tasty has 20% less fat than other recipes. These recipes include slow releasing energy in the form of wholegrain rice, are high in protein, 100% complete and balanced, and can help to maintain a healthy weight.
Joints & Coat
Joint disease can impact 80% of dogs over 8 years old. These recipes, expertly developed by nutritionists, contain exactly the right amount of naturally active ingredients such as omega 3 rich salmon oil, green lipped mussel, plus zinc and biotin to help maintain a healthy skin and coat, and support joint and skin issues.
Contact
The Butcher’s range of wet food will be promoted above the line on mainstream media throughout 2025. To stock up, please contact your preferred pet product wholesaler for prices and special offers.
* Nielsen IQ 52 w/e 28.12.24
^ Butchers consolidated EPOS, Natural Health Support, Vol sales 20-24 rolling MAT, Neilsen HomeScan
^^ Vyper dog owners June 24
** Vyper research, Oct 24
*** Pet Obesity Report 2019