The Pet Industry Federation (PIF) has announced the 14 finalists for its Innovation Award 2026, showcasing a diverse range of products, services and technologies shaping the future of the UK pet sector.
The finalists will present their innovations live at the Business of Pets Conference 2026, generously sponsored by WorldPay, which takes place on 3–4 June at the Cranfield University Management Development Centre.
This year’s finalists are:
- Marine Kind- Kelpi Bone
- Pawdaw of London- Waterproof Rainbow Reflective Raincoat
- UK LitPet Biotech Co Ltd - LitPet Skin & Coat M&M (Meaty & Mix)
- Scamp & Paw Ltd – Everyday Lobster
- Pet Attix - UK Marketplace for Pre-Owned Pet Supplies
- A Dog Person Ltd – The All Rounder
- HayPigs!® - Build Your Own Guinea Pig Village – Mini Houses
- Astbry Ltd – TugRun
- WildWash (Pet Revolution Ltd) – WildWash Magic Mud
- Only Rescues - Pet Adoption App
- Dignipets Limited - Pet QOL Tracker
- My Licensed Breeder Ltd - The Digital PawPrint
- Petosu Ltd – DigDrum
- The Dog Trainer School – ‘Recommended’ Scheme
The Innovation Award forms a central part of PIF’s Business of Pets Conference, giving delegates the opportunity to discover new concepts, engage directly with founders and vote for the ideas they believe will have the greatest impact on the industry.
The overall winner of the Innovation Award will be announced at the close of the conference. With limited spaces available at the conference, pet businesses are encouraged to secure their place to experience the full programme and meet the innovators driving the sector forward. PIF members receive a discount to the attend the event.