IPN appoints new marketing head 


Pet food manufacturer Inspired Pet Nutrition — home of market leading brands Harringtons and Wagg — has appointed Will Bushell to the newly created post of Head of Marketing — Dog.

Image: Will is the new Head of Marketing. 

Bushell will focus on continuing to disrupt the category and make Harringtons the clear category leader through dry and wet food, building on its strong foundations of recently overtaking Bakers to become the number one brand by value in dry dog food and also the fastest growing wet dog food brand. 

Will joins following a successful 11-year career with L’Oréal, the world’s largest cosmetic company, where he held a range of senior marketing roles culminating as UKI Marketing Director of Kiehl’s, in the group’s luxury products division, which has a turnover of some 

£46 million. He successfully navigated the brand through the Covid-19 lockdowns by launching a range of digital services which enabled it to significantly outperform the market and also achieve triple digit e-commerce growth.

Chris Wragg, Marketing Director at IPN, said: “Will shares our agile, disruptive, and fast growth mindset and has proven expertise in driving innovative product launches, accelerating the growth of established brands, and implementing innovative ways of communicating with consumers through digital media. 

“His experience in sustainability will be a major asset as IPN focuses on becoming the UK’s most loved and most sustainable home of pet food brands, having recently become the first major pet food manufacturer to be carbon negative.”