Pets Choice have announced the purchase of the Bob Martin Healthcare factory, assets and goodwill after Bob Martin (UK) Ltd entered into administration on November 26, 2019.
Alongside the acquisition Pets Choice have agreed a brand license with the Martin family so the Bob Martin brand can continue to flourish and grow. The sale, which also completed on November 26, 2019, saw Pets Choice acquire the Bob Martin (UK) Healthcare brand including Clear, Clear Plus and cat litter brand Felight, taking the product portfolio into a new category within pet and boosting the Pets Choice’s brand portfolio.
Tony Raeburn, Pets Choice CEO, commented: “We are very sorry to see such a long-standing, iconic brand like Bob Martin enter into administration; however, we are honoured the Martin family have entrusted Pets Choice to build upon the fantastic reputation that has been set out by the brand.
“We welcome the Bob Martin brand into our strong product portfolio, which will complement our Webbox range and offer us a fantastic branded range of health care and cat litter products going forward.”