The 2024 PIF Awards took place on Thursday 7th November to celebrate the best of the pet industry.
The 2024 PIF Award winners were revealed at the gala black tie ceremony last Thursday night (7 November) at the Double-Tree Hilton, Stoke-on-Trent, with 26 categories of winners announced.
With generous support from Su-Bridge Pet Supplies and headline sponsors Cliverton, YuMove, and the Animal People Recruitment Company, along with drinks sponsor Betty Miller and media sponsor PBW News, the 2024 PIF Awards have become the most coveted awards in the pet industry. Recipients proudly received their awards from David Bowles, Head of Public Affairs at the RSPCA.
The awards celebrate the remarkable success stories of the past year across a broad range of categories. Winners ranged from independent businesses such as Claire’s Comfy Canines and Trinkety Paws to large manufacturers such as Mackle Petfoods (full list of winners is below). The Lifetime Achievement Award was presented to David Tracey of wildlife pet food manufacturer, Brambles Pet & Wildlife.
Nigel Baker, CEO of the Pet Industry Federation, commented:
“This year’s PIF Awards showcased exceptional quality and a remarkable number of entries. While only one winner can emerge in each category, being shortlisted is a significant accomplishment for our finalists. It’s genuinely inspiring to see the diversity and commitment within our sector, and at PIF, we take great pride in honouring this dedication through the PIF Awards.”
PIF Awards 2024
Winners:
Cattery of the Year 2024 – sponsored by Call of Nature
Newgate Kennels and Cattery
Dog Daycare Business of the Year 2024 – sponsored by Collar
Claire’s Comfy Canines
Dog Walking Business of the Year 2024 – sponsored by Collar
Sophie’s Pet Care
Export Business of the Year 2024 – sponsored by Associated Veterinary Services
We.pet Independent Pet Wholesale
Grooming Business of the Year 2024 – sponsored by TUFT
Hurley’s Grooming Salon | Training Academy
Home Boarding Business of the Year 2024 – sponsored by YuMove
The Pug Snug
Independent Retailer of the Year 2024 – sponsored by Vital Pet Trade Specialist
Wildwood Pets
Kennel of the Year 2024 – sponsored by Collar
Millin Brook Luxury Dog Boarding
Lifetime Achievement Award 2024 – sponsored by Impact Exhibitions & Events
David Tracey, Brambles Pet & Wildlife
Marketing Campaign of the Year 2024- sponsored by Nobull Agency
Play9
Manufacturer of the Year 2024 – Over £10m – sponsored by Anthesis
Mackle Petfoods
Manufacturer of the Year 2024 – Under £10m – sponsored by Anthesis
Proflax
New Business of the Year 2024 – sponsored by Millin Brook Luxury Dog Boarding
The Muzzle Movement
New Product Award 2024 – Accessories – sponsored by Su-Bridge Pet Supplies
Trinkety Paws- Waterproof Biothane® Handsfree Dog Training Lead
New Product Award 2024 – Food - sponsored by Su-Bridge Pet Supplies
James & Ella - Kibble + Raw Dog and Puppy Food
New Product Award 2024 - Health & Hygiene - sponsored by Su-Bridge Pet Supplies
Dorwest - BrainCopa® Tablets
New Product Award 2024 – Treats - sponsored by Su-Bridge Pet Supplies
Doggy Doggy Yum Yum - Frozen Treat for Dogs
Online Business of the Year 2024 – sponsored by Animal People Recruitment Company
Tug-E-Nuff
Pet Retail Chain of the Year 2024 – sponsored by Naturo Pet Foods
Pet Pavilion
Pet Services Business of the Year 2024 – sponsored by Cliverton
Yorkshire Pooches Therapies
Pet Tech Award 2024 – sponsored by LoyalZoo
Wearezumi Limited
Supplier of the Year 2024 -sponsored by Johnson’s Veterinary Products
Pet Trade Innovations
Sustainability Award 2024 – sponsored by Citation
Doglyness International GmbH
Wholesaler of the Year 2024 – sponsored by PBW News
Su-Bridge Pet Supplies
Innovation Award 2024 (awarded at the Business of Pets Conference, June 2024)
Don’t Bug Me - The Holistic Hound™
Garden Centre Pet Department of the Year 2024
Notcutts Garden Centres
Full details of the event are available on the PIF website www.petfederation.co.uk