We look at why you should be working with Su-Bridge, and stocking their products in your shop...
In our What to Stock Special, we feature the brands and products that you should be stocking this year. As well as listings, we are also profiling the biggest brands and wholesalers you should be working with. Here is leading wholesaler Su-Bridge...
Housed in the Norfolk countryside, Su-Bridge Pet Supplies, a respected name in pet food distribution, has won the Pet Industry Federation Wholesaler of the Year Award for the 3rd consecutive year in 2024.
Established by Brian and Sheila Manning in 1976, what began as a small local boarding kennels business has grown into a leading nationwide wholesaler.
The essentials
- Minimum order quantity: No min. order quantity. Free delivery on own transport for orders over £300 or £500 depending on postcode
- Free courier delivery: £500
- Delivery area: Mainland UK
- Do you provide clearance offers? Yes, check the website for the latest clearance offers and the dedicated page in the offer book.
- Species covered: Dog, Cat, Fish, Small Animal, Horse, Wild Bird, Indoor Birds and many more
- SKUs: Approx. 18,000
With over 18,000 premium pet products available, Su-Bridge serves the diverse needs of pet retailers and owners alike, offering a comprehensive selection that ranges from small animal bedding to specialised pet food.
Su-Bridge also prides itself on being the exclusive UK distributor for renowned brands including: Call of Nature, Lovejoys, animonda, ZIWI, Second Nature, Pure & Natural, Extra Select, Dogsee and Curli to name just a few. They have also become the exclusive UK suppliers of Nerf & Hasbro pet toys, and the popular lead and harness manufacturer Julius-K9.
A Service-Oriented Approach
Su-Bridge is committed to supporting its partners at every opportunity, catering their support for all levels of experience within the pet industry. From those taking on new endeavours, additional ranges and fixturisation support is available to those well versed in all things pet, that simply need a trusted and reliable supplier of must stock products.
Their team includes experienced Key Account Managers and Area Sales Managers to help support with range advice, merchandising and point of sale. Alongside them are a team of telesales staff and merchandising professionals, dedicated to ensuring that each customer receives exceptional service from their first order and that there is always someone available, familiar with your account, even during periods of annual leave.
The ever-expanding Su-Bridge fleet delivers Monday through to Friday, with a courtesy call before a new customer’s first scheduled delivery to ensure smooth service. Scheduled delivery days ensure a smooth service for convenience and reliability.
Exclusive Resources and Support for Partners
Su-Bridge offers more than products; those choosing Su-Bridge gain access to a suite of exclusive resources designed to support their businesses. These include brand pages rich with marketing assets such as product images, detailed information, social media content and video material. This support helps partners stay competitive in a dynamic market, allowing them to meet shifting consumer demands with confidence.
Partners also have access to bi-monthly offer books, printed brand catalogues, leaflets and a suite of point of sale, dependant on the brand.
Why Choose Su-Bridge?
With a family of over 150 employees, Su-Bridge has preserved its founding values of personalised service and a commitment to quality. Customers are welcomed into a close-knit community, receiving the kind of support and care that Su-Bridge has been known for since its inception. When you work with Su-Bridge, you’re not just a client; you’re part of a family that is dedicated to meeting your business needs.
“I highly recommend getting involved with Su-Bridge!”, said Elliot Wallis, Managing Director of Wallis Pet Supplies.
Meurig Davies at Farm and Pet Place echoed these sentiments:
‘We have been working with Su-Bridge for nearly 3 years.
We have found them efficient, reliable, honest and constantly adapting to make sure we get the best service possible. Su-Bridge has a great range of products and fantastic own brand with their Extra Select ranges that cover a lot of departments for us.
‘Su-Bridge is a wholesaler that supports and looks after the pet trade by bringing in exclusive and quality ranges at a great price’
‘Su-Bridge’s ongoing commitment to quality, innovation and customer service ensures that those partnering with them have a competitive edge in the pet care market.’
Set up a trade account
To register for a trade account simply visit su-bridge.co.uk and click to register for an account to start your application or email [email protected] to speak to your local sales manager.